Most service professionals know that they need to market their business consistently to get great results. But knowing and doing are two very different things. It can seem challenging to market consistently when you’re so busy serving your clients, actually running your company, and trying to take … [Read more...]
Build Marketing Momentum and Increase Profits (SSMS Episode 37)
Are you great at what you do and passionate about using your expertise to help others? Are you full of ideas and excited to solve challenges for your target market but aren’t sure how to put all the pieces together to create a profitable business? If so, you're not alone. Check out today's podcast … [Read more...]
Boost Your Bottom Line with Bonuses and Incentives
One of the best ways to entice buyers to grab one of your service packages is to add bonuses and/or incentives to make the offer compelling and irresistible. Bonuses and incentives can have little or no cost to you, but they definitely add value for your prospects. In your clients’ eyes, you are … [Read more...]
Create Profitable Packages in 5 Easy Steps (SSMS Episode 34)
Creating a compelling services menu for your business is one of the most important aspects of your marketing. Unfortunately, many professionals just slap up a list with prices and hope for the best! They are missing out on a great opportunity to entice their prospects and encourage them to buy. In … [Read more...]
