As you consider which marketing strategies to pursue that fit your voice and your message, it's important to remember that offline marketing is just as powerful as having a strong online presence. In some cases it can even be more powerful. One way to position yourself as the expert and attract … [Read more...]
SSMS Episode #11 – I Hate To Break This To You…But What You Want Doesn’t Matter!
How different would your business be if every time you offered a product, program or service your ideal client jumped at the opportunity to work with you? How would you feel? And how would that make a difference in your life? It would be pretty awesome, right? I'll let you in on a secret. … [Read more...]
SSMS Episode #10 – How To Create More Profits In Your Business While Taking Imperfect Action
It's all too easy for entrepreneurs to be stuck in their business and NOT take consistent action because of feeling like each step has to be "perfect". The truth is "perfect" (a term I use loosely) action doesn't create results. What DOES create results is taking consistent (even if imperfect) … [Read more...]
SSMS Episode #9 – How to Find The Hidden Profits in Your Business
Did you know there are pockets of money "hidden" in your business that you don't even see? It's true! For EVERY single client that I work with, the first thing I do is assess the opportunities in front of them (that they are too close to their business to see) and then create a "Money Map" to help … [Read more...]
Using the Upsell Strategy in Your Business to Create More Revenue
Upselling is not a new concept. It's actually deeply rooted in "regular" sales techniques. Think about how many upsell opportunities you encounter when purchasing virtually anything. For example: "What size fries would you like with your burger?" "How many ink cartridges would you … [Read more...]
Networking Isn’t “One Size Fits All”
Many solo service professionals don’t feel comfortable attending networking events, because it can be intimidating to have to meet new folks en-masse and “work the room”. Perhaps they think that the sole purpose of attending a networking event is to collect a bunch of business cards and get people … [Read more...]
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