Creating a marketing video for your business used to mean booking time with a professional studio and paying a hefty price tag. Now you can do many of the same things using your own smartphone. Whether you have an iOS or Android device, you can use your smartphone or tablet as your personal video … [Read more...]
5 Small Business Marketing Tips Every Business Owner Needs To Know
Having an arsenal of small business marketing tips can help you catapult your business to success. As a business owner, you should be constantly searching for small business marketing tips that can be used in your business. This will ensure that your marketing efforts are always fresh and … [Read more...]
How to Choose the Right Marketing Strategies for Your Business
What is a marketing strategy? I like to define it as “a process that allows you to concentrate your limited resources on the greatest opportunities to increase your visibility, sales and income.” For example, let's say you have the goal to enroll 3 new clients within the next 30 days. You should … [Read more...]
A Super Simple Guide to Podcasting
According to HubSpot in 2010, 45% of all Americans are aware of podcasting, while 23% of Americans listen to podcasts. This has increased from 11% in 2006. It is also estimated that 70 million people have listened to or viewed a podcast. So there's a high likelihood that a fair number of your … [Read more...]
A Simple Marketing Strategy to Build Trust and Increase Sales (SSMS Episode 64)
There's one simple, inexpensive and reliable way to develop a relationship with your audience that will lead to more sales. By growing an email marketing list you can stay in touch with your target market and turn interested traffic into eager buyers. In this week's article you'll learn how to … [Read more...]
How to Choose Marketing Strategies That Get Results (SSMS Episode 20)
Have you ever wondered how to choose the best marketing tactics for your business? With all of the options available, which strategies are really worth pursuing on the way to achieving your goals? I often hear such questions from service professionals just like you. They sometimes feel overwhelmed … [Read more...]
A Simple Way To Get Ideal Clients To Self-Select Into Working With You (SSMS Episode 19)
It goes without saying that you must have a website to be considered credible in today's marketplace. But just having a website isn't enough to consistently attract ideal clients. Is your website just a "pretty brochure" or is it "talking" to your prospective clients 24/7, showing them that you … [Read more...]
