If you have ever said (or thought) "I don't have time to market my business", this quick 4 minute audio will completely change your perspective and give you simple strategies you can implement TODAY! It's all about focus. Even if you have an attention span the size of flea (like I do!) you CAN … [Read more...]
How to Create a Marketing Plan to Meet Your Goals
As you think back over the last year of your business, are you pleased with your results? I hope so. I am proud of what you accomplished and you should be too! Are there some goals that you didn’t quite reach? If so, you’re not alone! Being goal oriented and stretching yourself is part of being an … [Read more...]
How to Find Out EXACTLY Where You Should Be Promoting Your Business
I recently reviewed my client list over the past 18 months to see where my clients had come from so that I could fine tune my marketing efforts. You see, Smart Simple Marketing is not about doing more. It's not about doing the "latest and greatest thing". It about doing what works and doing that … [Read more...]
How To Make Your New Year’s Resolutions a Reality
One of my favorite quotes comes from Basil S. Walsh, who simply asks, "If you don’t know where you are going, how can you expect to get there?" Do you know where you are going in 2011? Have you drawn out a ‘road map’ for the direction you plan to take and assembled all the tools necessary to … [Read more...]
5 Simple Steps to Organizing Your Mind and Creating Space to Focus On Your Marketing
Joseph Ghabi said, "Your life will begin changing the moment you decide that you want it to. In order to facilitate change you must first be willing to allow it to manifest in your life, your heart, and in your thoughts." The same principle applies to growing your business. If you want to … [Read more...]
How to Fine Tune Your Marketing Efforts to Attract More Clients – Part 4
You've gotten clear on what you want to accomplish in your business. You've set specific, measurable goals for yourself. You've mapped out a plan and scheduled time on your calendar to take consistent action. What else can you do to ensure that you achieve your goal of consistently attracting … [Read more...]
How to Fine Tune Your Marketing Efforts To Attract More Clients – Part 3
Last week we discussed how to set achievable goals for your business and why this is so important. The next step is to simply start taking action. Unfortunately, this is often where service professionals get stuck. If we allow it to, analysis paralysis can set in and we can find ourselves … [Read more...]
How to Fine Tune Your Marketing Efforts to Attract More Clients – Part 2
Last week we discussed how to get clear on what is (and what is not) working in your business, so that you can make the necessary adjustments and start seeing better results with your marketing. Once you are clear on what you'd like to change and just what your baseline is, it's time to start … [Read more...]
How to Fine Tune Your Marketing Efforts to Attract More Clients – Part 1
One of the most important elements of effective marketing is often the most difficult for solo service professionals to maintain. That is marketing consistently. To keep your pipeline filled with ideal clients who happily and readily pay for your solutions, you MUST market your business … [Read more...]
How To Create Better Results For Your Clients While Boosting Your Income (SSMS Episode 18)
Would you like to learn a simple secret to ensure that your clients get the BEST possible results from working with you, while at the same time boosting your profits? Of course! The answer lies in how you package and present your services. With ONE simple tweak to how you offer your services you … [Read more...]
