Originally published at Hoovers.com Online events are fantastic for building brand awareness and driving small business sales. Unlike traditional events, which require a physical location and incur a variety of different hard costs, online events are low-cost and low-maintenance with the … [Read more...]
3 Simple Steps to Creating Packages That Sell (SSMS Episode 33)
If you have ever struggled to package and price your services, you'll really appreciate this week's podcast. I share a simple three step system to create packages that not only boost your income but are irresistible to clients. Once you learn the keys to identifying what they need, you’ll be able to … [Read more...]
3 Easy Ways To Earn More Money In Your Service Business (SSMS Episode 24)
Sticking to the basics and focusing your time and attention on simple, proven strategies is what creates the best marketing results. This week I'm sharing three specific marketing tactics that are easy to tailor to your individual budget and schedule, can be implemented immediately, utilized with … [Read more...]
How To Attract Ideal Clients With Ease (SSMS Episode 23)
In this week's free marketing podcast I discuss the immeasurable value of market research, how critical it is to know and understand the immediate needs and challenges of your current clients and ideal prospects, and how making yourself easily accessible to your target audience is paramount to … [Read more...]
3 Simple Secrets to Attracting Ideal Clients Using Social Media (SSMS Episode 22)
Is the time you spend marketing your business through social media actually attracting ideal clients to your door? Despite the massive popularity of social media, some service professionals struggle to create visibility for their small business and attract high quality leads. Such does not have to … [Read more...]
Attract More Clients And Grow Your Business By Attending Live Events (SSMS Episode 21)
Most service professionals include in-person networking as one of their primary marketing strategies. But how do you use these opportunities to really attract new clients? How can you best position yourself, make the right connections and really use live events to grow your business? This has been … [Read more...]
How to Choose Marketing Strategies That Get Results (SSMS Episode 20)
Have you ever wondered how to choose the best marketing tactics for your business? With all of the options available, which strategies are really worth pursuing on the way to achieving your goals? I often hear such questions from service professionals just like you. They sometimes feel overwhelmed … [Read more...]
A Simple Way To Get Ideal Clients To Self-Select Into Working With You (SSMS Episode 19)
It goes without saying that you must have a website to be considered credible in today's marketplace. But just having a website isn't enough to consistently attract ideal clients. Is your website just a "pretty brochure" or is it "talking" to your prospective clients 24/7, showing them that you … [Read more...]
How To Create Better Results For Your Clients While Boosting Your Income (SSMS Episode 18)
Would you like to learn a simple secret to ensure that your clients get the BEST possible results from working with you, while at the same time boosting your profits? Of course! The answer lies in how you package and present your services. With ONE simple tweak to how you offer your services you … [Read more...]
Stand Out and Stay Top of Mind Using Good Old Fashioned Snail Mail (SSMS Episode 17)
Looking for a simple way to set yourself apart from the other service providers in your industry? And to stay top of mind with prospects, clients and referral partners? Online marketing strategies are highly effective and can work well for this purpose. But nothing grabs someone's attention like … [Read more...]
