Q. Hi Sydni! I was wondering, to secure speaking engagements, have you typically just volunteered to speak or waited for the call for speakers (or call for proposals), that sort of thing? Or do you volunteer, “Hey, I’m available.” Or send packages out? How can I get booked as a speaker? ~ R. … [Read more...]
How to Market Effectively With A Small Budget and No Time (SSMS Episode 41)
Marketing your business consistently and effectively is the only way to keep your pipeline full of ideal clients. If you’re having trouble implementing your marketing plan, it may be because you are allowing excuses to get in your way. Giving into excuses can only hold you back and can keep you from … [Read more...]
How To Host A Live Workshop and Increase Your Income (SSMS Episode 38)
Hosting a live workshop or training event is a strategic marketing technique that can increase your income AND create a new client base, all in the same day. While it might take months to develop rapport with prospective clients online, you can accomplish the same level of connection in just an … [Read more...]
3 Easy Steps to More Profits in Your Business
Most service professionals know that they need to market their business consistently to get great results. But knowing and doing are two very different things. It can seem challenging to market consistently when you’re so busy serving your clients, actually running your company, and trying to take … [Read more...]
Build Marketing Momentum and Increase Profits (SSMS Episode 37)
Are you great at what you do and passionate about using your expertise to help others? Are you full of ideas and excited to solve challenges for your target market but aren’t sure how to put all the pieces together to create a profitable business? If so, you're not alone. Check out today's podcast … [Read more...]
3 Simple Ways To Create Additional Streams of Income
At some point, many service professionals start to tire of trading their time for dollars, but may feel stuck in trying to figure out how to easily increase their income. However, diversifying your revenue is easier than you think! Adding new streams of income will help you grow a healthy business … [Read more...]
One Simple Strategy That Gets Clients to Say YES! (SSMS Episode 36)
Service providers of all types can quickly and easily increase their sales by offering bonuses and incentives. These will grab your prospects attention and make your packages irresistible. In this week's podcast below, learn what types of bonuses you can offer to your clients to sweeten the deal and … [Read more...]
Guaranteeing Your Services: Lower Resistance to Get More Clients
When a prospect purchases services from you, they have to overcome any resistance they have to spending money. Even if they know they need the exact solution you're offering, and have the budget to spend on the services, there is typically a bit of a resistance. It’s a natural part of the sales … [Read more...]
Boost Your Bottom Line with Bonuses and Incentives
One of the best ways to entice buyers to grab one of your service packages is to add bonuses and/or incentives to make the offer compelling and irresistible. Bonuses and incentives can have little or no cost to you, but they definitely add value for your prospects. In your clients’ eyes, you are … [Read more...]
Create Profitable Packages in 5 Easy Steps (SSMS Episode 34)
Creating a compelling services menu for your business is one of the most important aspects of your marketing. Unfortunately, many professionals just slap up a list with prices and hope for the best! They are missing out on a great opportunity to entice their prospects and encourage them to buy. In … [Read more...]
