Smart Simple Marketing

Gain clarity. Take action. Get Results.

3 Powerful Marketing Tools to Create Customers for Life

By

As a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right? You’re simply trying to sell your product or service to the people who want … [Read more...]

Long Vs Short Emails: Which style will convert your prospects into customers?

By

You may have noticed that some emails you receive from top marketing gurus are three or four sentences tops. Other emails contain paragraph after paragraph of long, scrolling copy that seems to go on forever. Some small business owners swear by "the scroll," while others insist that short and … [Read more...]

Engagement Matters 24: How Virtual Assistants Can Boost Your Engagement Marketing

By

To astronomically increase your engagement with your target market, you need to have the right support systems in place. You cannot be in every place at once. BUT, you can certainly look like it. While you work on income generating activities, allow a supportive team member to care for the … [Read more...]

The Top 3 Email Programs for Busy Entrepreneurs

By

For many entrepreneurs and small business owners, email marketing remains something of a mystery. You know you’re supposed to be emailing your list, but when? How often? And what about? Choosing a great email program takes a lot of the guess-work out of email marketing, because you can measure … [Read more...]

5 Tips to Increase Your Email Deliverability

By

Guest Article By Ryan Pinkham, Constant Contact You put a lot of work into creating your email campaigns each month. The last thing you want is to have your email flagged as spam, and not be seen by the audience you’re trying to reach. If you’re a Constant Contact customer, you’re in luck! We … [Read more...]

Get More Clients and More Referrals With A Lazy Email Newsletter

By

  You see the need to stay in touch with your clients, prospects and supporters. You likely have great intentions of doing so. But for some reason, getting your newsletter out the door consistently just isn’t happening. You might be time crunched (but who isn’t), don’t have a clue what to … [Read more...]

5 Simple Shortcuts to Creating GREAT Newsletter Content When You’re Short On Time & Hate To Write

By

Since we launched the current version of the Smart Simple Marketing brand back in 2009, by far one of the most effective marketing strategies we've used has been our email newsletter. We've sent it out every week since March 2010 and have never missed a single issue. Because of that, every single … [Read more...]

Engagement Matters 18: How to Resurrect Your Lifeless Blog in 3 Steps

By

Is your blog site a stagnant piece of marketing real estate that is losing its readership? One of the things we hate to see is an intelligent business owner who is missing out on major engagement with his or her target market. A few ways to keep your audience engaged is to pump life into your … [Read more...]

Contact us

2340 Powell Street
Suite 223
Emeryville, CA 94608
T: 510.365.6148
F: 708.405.0668
E: Info@SmartSimpleMarketing.com