Webinars are a prime way to build your audience and establish trust, but there’s a right way and a wrong way to go about doing them.
By making sure your webinar provides value, and leaves participants wanting more of what you have to offer, you can get the most out of this form of marketing.
Selecting the Right Content Focus
Your participants will get the most value out of a webinar that is focused and on point. Avoid overwhelming your participants with everything that you know about a subject.
Pick one problem to solve. What is the one question your clients ask you over and over? That question is a perfect topic for the subject of your webinar.
During your webinar, plan to spend 45-50 minutes sharing quality content and save 10-15 minutes at the end for Q&A. The bulk of your presentation should explain the problem and give your audience concrete steps to follow to achieve the desired result.
Specific how-tos will establish your expertise more effectively than just sharing knowledge. Your goal is to help them to get results, not just give them “fluffy” information.
Presenting Your Information with Slides
When you plan your content, don’t go crazy with text on your slides. (I’ve made this mistake and it doesn’t go over well.) Text heavy slides are distracting to participants. They will focus on the slide and not on you. The strongest information will come from you. Your slides are simply a way to highlight the points you present.
Use slides with large fonts and pictures to call attention to your key points. Tell stories highlighting how you’ve helped others to solve specific problems and use case studies to illustrate your points. It pays to make your slides the best they can be. You can repurpose them on Slideshare after the webinar to give your content more exposure.
Engaging Your Audience with an Offer
Giveaways can entice people to sign up and boost participation. You can give away something as simple as an ebook or a higher-end item such as a private consultation. Offer your bonus only for participants who show up and do it at the end of the call so listeners will stick around.
After your giveaway announcement, you can present the rest of your callers with an offer. The information you provide in the call should entice callers to take advantage of your offer. As the saying goes “Always leave them wanting more.” Your offer gives them a way to learn more about the subject and engage further with you.
After you send out the recording, you’ll have another opportunity to promote your offer. Send the recording the day after the call, and then send a follow up email to promote your offer. People will be more excited about the offer after they watch the replay.
Creating a high value webinar is easier than you think. You already have more than enough knowledge to share with participants. Jump in with both feet! Don’t miss out on this opportunity to build your audience and increase your profits with a unique offer at the end of the call.