Archives for January 2011

How to Start A Successful Coaching/Consulting Business – FREE No Opt-In Report!

If you are looking to start a coaching or consulting business, or if you’ve been in business for a while and want to make sure you’ve got the basics covered, I have JUST the resource for you!

My good friend Kathleen Gage, The Street Smarts Marketer, has prepared a content-rich special report on this very topic and she graciously has allowed me to share a copy with you!

There’s no opt-in required and no obligation! Just top notch content delivered by one of the industries leading experts.

I’ve learned a LOT from Kathleen over the years and truly appreciate her no-nonsense style, so I’m just tickled to be able to share her expertise with you.  Just click on the following link to download your copy and please, stop back by and let me know what you think after you’ve read it!

What You Need To Know to Start Your Own Coaching/Consulting Business


5 Simple Steps to Creating Profitable Partnerships and Joint Ventures

Even though you’re a solo service professional, you don’t have to go it alone when it comes to building your business.

Partnering with other service professionals that serve the same market in a different way can really pay off. For example, if you’re a professional organizer, you’re probably working with client who could use the services of a personal chef, interior designer, landscaper, painter and real estate agent in your area. By networking with these types of professionals, you can significantly boost the reach of your marketing efforts. You can cross promote one another’s services since you serve the same market without competing with one another.

Create powerful, profitable partnerships easily by following a few simple steps:

[Read more…]

4 Must Know Tips for Designing A Business Card That Gets Results (SSMS Episode 31)

Subscribe to Sydni's Podcast Your business card is your doorway to new business and powerful partnerships. If your card isn’t getting you the results you’re looking for, you may be missing a few MUST have elements. In this session, I’ll share some tips for designing your new card so that you’ll get the attention you deserve!

How to Network Your Way to Success by Attracting Your Ideal Clients

Business Strategy ProgressNetworking.  Love it or not, when done correctly, it’s one of the easiest and fastest ways to grow your business and attract ideal clients.

Service professionals who do not LOVE networking often feel that way because they have convinced themselves that they aren’t good at it.  Another common reason for resisting in-person networking is that some haven’t enjoyed the results they expected.

Being effective at networking is certainly an acquirable skill.  If it’s not one you currently possess, rest assured you can learn it with ease.  If you happen to be great at networking, you’ll be happy to know that with a bit of ongoing effort you’ll continue to connect with ideal prospects and close more business.

So how does one go about using networking opportunities to create more visibility and attract ideal clients?  Following are seven simple tips that will put you on the fast track to success: [Read more…]

How To Earn More Profit From Your Existing Clients (SSMS Episode 30)

Subscribe to Sydni's Podcast Earn more profits without prospecting for new clients! Upselling and affiliate marketing both give you opportunities to authentically sell more to the people you’ve worked with in the past. Learn a few important secrets to the art of upselling.

How to Attract the Ideal Client for YOUR Business

How do you attract the ideal client for your business? Follow these easy steps to wield your way through a pack of prospects and wind up with a selection of clients you love to work with.

Let’s be real about this, to have a successful business, you need to have clients — so why not make it your goal to attract the ideal client? Clients, like everyone else in your life, come in all sorts of shapes and sizes. Some are great to work with, others, well, not so much. Those “less than ideal” clients can cost you time and money, not to mention a healthy chunk of your sanity. So rather than struggling to ‘fit a square peg in a round hole’, it makes much more sense to focus your marketing efforts on attracting clients who will allow you to do your best work and for whom you can create the best results.

Here are four easy steps to attract your ideal client:   [Read more…]

How to Turn Clients into Raving Fans with Referral Incentives

Referral1Having a client or another service professional refer you to someone in their network is the ULTIMATE compliment.  It shows that they value your work and that you’ve made a significant difference in their life and/or business. It lends credence to your abilities and provides a measure of confidence to those who may be considering your services for their own use.

While having a referral based business is the most preferred method of marketing and advertising, it requires more than just “hanging out a shingle” and being good at what you do.   Receiving referrals is most often the result of having a strong relationship with your clients and referral partners.  These relationships must be developed, nurtured, and respected.  The following are my three favorite strategies for developing strong business relationships and encouraging those in your network to refer you to others: [Read more…]

How to Overcome Your Challenges and Get Started Getting Results (SSMS Episode 29)

Subscribe to Sydni's Podcast You’ll find it easier to breakthrough your fears, get out of your own way and make lasting changes once you listen to this podcast! Through these four easy steps, you’ll be able to start getting the results you want in your business and your life.

3 Simple Ways To Attract More Clients…NOW

“I need more clients!”  Have you ever made this statement?

Attracting ideal clients and keeping a full pipeline is often the number one challenge solo service professionals face. Fortunately, it is also one of the easiest challenges to overcome. By consistently implementing a few simple steps, you will be well on your way to achieving your business goals.

The struggle to attract ideal clients is often rooted in a lack of clarity, focus and planning.  Remember, when you have clarity of vision for your business, it is easier for your ideal clients to see it as well. So you first need to know WHO exactly is your ideal client, what makes them ideal and what solutions they are looking for.   Also, it’s important to narrow and focus your attention on one particular demographic.  This will allow you to be more strategic with your efforts and spend your marketing time wisely.  The planning is important too, because allows you to outline exactly what you are going to do on a  daily, weekly and monthly basis to connect with ideal prospects, instead of leaving it to chance.

Once you’ve gotten clear on your target market, ideal client and what they need, it’s time to start taking action.  Here are three simple strategies for attracting ideal clients to your business NOW:   [Read more…]

The TRUTH About Masterminds and What’s In IT For You! (SSMS Episode 28)

Subscribe to Sydni's Podcast Want the fastest way to achieve your goals and get support as a solopreneur? Mastermind groups can give you the structure and guidance you need, while you still maintain your independent entrepreneur spirit. Learn what a mastermind is REALLY all about and how participating in one can help you leap ahead in your business!