Archives for November 2011

Getting Your Next Client is REALLY Easy (SSMS Episode 75)

Subscribe to Sydni's PodcastPeople ask me ALL the time, “Sydni, how did you build your business?” It’s a question I will always be happy to answer, because I used the same strategies to build not one but actually three successful businesses. I’m sharing the nitty gritty in this week’s episode so that you (yes YOU) can be inspired to create a simple plan of action to grow your own business . Enjoy!

Enroll Your Next Client Within Days

reaching goalsIf you entered a contest that challenged you to enroll one new client next week, how would you go about doing so? Imagine that the stakes are VERY HIGH. The prize, $100,000 if you could just get one new client to work with you in your business. Would $100,000 be enough to get you excited about prospecting for clients?

I hope that you are excited because this is a reality. If you work feverishly to get in front of your ideal clients, you can truly operate a highly successful, profitable business! Think about why you started your business in the first place. What made you excited about being an entrepreneur? That is the very energy and zeal that you need to employ when you are marketing your solutions to the people who are already looking for you.

I want to share with you the strategies that we have used to build three successful businesses. First, I want to offer a disclaimer. If you don’t create a plan and WORK that plan, by doing what you need to do, you will not get new clients and thus build your business. Fair enough? Good! Let’s get started: Read more about Enroll Your Next Client Within Days

3 Keys to Creating a Profit Plan That Makes You Money (SSMS Episode 74)

Subscribe to Sydni's PodcastWithout a solid marketing plan, it’s going to be more difficult than necessary for you to achieve your goals. I imagine you are part of the SSM community because you want to avoid that unnecessary frustration. So, in this week’s article, I share some specific points to consider so you can beef up your marketing plan. With these strategies, you’ll be able to create the systems and actions that will support your goals.

How to Create a Marketing Plan to Meet Your Goals

reaching goalsAs you think back over the last year of your business, are you pleased with your results? I hope so. I am proud of what you accomplished and you should be too! Are there some goals that you didn’t quite reach? If so, you’re not alone! Being goal oriented and stretching yourself is part of being an entrepreneur. But, for a variety of reasons, sometimes you miss the mark and don’t get the exact results you were looking for.

Fortunately, achieving your goals and creating your version of success is yours for the taking with a little planning, organization and consistent effort. Whether you’re looking for more clients, more visibility or more income in your business, you can reach all of these goals by creating and following through with a marketing plan.

If you’ve struggled with your marketing efforts in the past, you may be wondering, “Sydni, where do I start?” The answer is simple.

Based on what you’ve accomplished so far, what would you like to accomplish next? And what is the gap between where you’re at now and where you want to be? Once you’re clear on the gap, then you want to determine exactly what you need to do to bridge the gap. While it’s nice to think “I want to increase my income by $1500 each month” or “I want to attract six new clients,” you’ll never see those goals accomplished unless you’ve got a marketing plan to back it up.

Keep these questions in mind when you are planning your marketing activities for the next year: Read more about How to Create a Marketing Plan to Meet Your Goals

4 Keys to a Successful End of Year Review

New plan for 2012Entrepreneurs generally have a lot in common. We’re passionate about our work. We care deeply about delivering high quality products and services to the people who need us. We have a “never-say-die” spirit.

Another thing we have in common is a bad habit of focusing on what went wrong. We often lose sight of the great things that went RIGHT, especially when it comes to doing a year end review. When you focus on the negative, you can make growing your business much more difficult than it needs to be.

If you don’t appreciate what’s working, you can easily find yourself stuck in a never ending cycle of chasing the next “thing” (an opportunity, a marketing strategy or idea that you think will make you more successful). If you simply focus on what IS working and tweaking that – you’ll get better, faster results with less effort.

As you reflect on your business, I encourage you to STOP and appreciate just how far you’ve come in the previous 12 months. Looking back on your growth helps you make plans for the future AND can encourage you to pat yourself on the back for a job well done. This simple process can inspire you and motivate you to dive into your next set of goals.

Here are a few tips for objectively analyzing your business: Read more about 4 Keys to Successful End of Year Review

3 Steps to a Profitable 2012 (SSMS Episode 72)

Subscribe to Sydni's PodcastMany service professionals wait until January 1st to start thinking about what they want to accomplish in the new year. However, smart entrepreneurs create their strategic plan MUCH earlier. Like…NOW! Right NOW is the perfect time to start setting goals for the next year before your time gets filled with seasonal busy-ness! This week, I share a three step process that you can use to boost your confidence about your business and set achievable goals for a profitable new year.

How to Map Out A Simple Plan to Reach Your Goals in 2012

New plan for 2012As we approach the end of the year, NOW is the perfect time to take a look back at the last 12 months and take stock of what’s working and what’s not working in your business. Were you thrilled by your success or disappointed in your business? What were your greatest successes? What aspects of your business do  you wish you were stronger in?

If you want to have an even better year in 2012, make it a priority to set aside some time for some strategic planning. This is a “best practice” for ALL successful entrepreneurs, and will work for you too, even if you’re not the “planning” sort.  Before you get distracted by the upcoming season, take some time RIGHT NOW to outline what you are going to accomplish in the coming year.

Here’s a simple, three-step process developing your strategic plan: Read more about How to Map Out a Simple Plan to Reach Your Goals in 2012

Use Gratitude to Grow Your Business (SSMS Episode 71)

Subscribe to Sydni's PodcastAre you not quite as organized as you’d like to be with your marketing? Are you pressed for time? Most solo service professionals could use a few extra hours each day. However, there’s one part of your business that you simply must take time for! Thanking people for referring clients to you, and referring clients to other people is essential in growing your business. In this week’s article, I share some time saving tips that you can use to show your gratitude more consistently and go the extra mile for your referral partners.