Archives for November 2012

4 Keys to A Lifestyle Focused Business (Video)

Your “Take Action” Plan for This Week:

  1. Define what success means to you. How much do you work and with whom? What is your weekly/monthly/annual revenue? What does your personal life look like? The more specific you are the easier it will be to create this reality. (YES, you DO deserve this. 🙂
  2. Do an honest self-evaluation and determine what adjustments you need to make in your mindset and habits. Do you need to switch from an “I could never…” attitude to a “This is what I’m going to do…” approach? Do you need to get organized? Be more efficient? Be honest?
  3. Consider how you can adjust your business model so that you serve your clients, do your best work AND support your lifestyle. Open your mind to the possibilities and don’t sensor yourself. (If you want some help brainstorming idea, I’d be happy to help you. Just let me know.)
  4. Review your weekly activities to see where your infrastructure needs improvement. Are your systems M.I.A. or out of date? Make a list of what needs to be upgraded and then commit to focusing on key areas in a specific time frame (such as one per week or one per month)
  5. Based on the activities you hate to do or aren’t good at, research options for outsourcing and building a team. Look into hiring a Virtual Assistant or an intern if you’re just starting out.

3 Simple Ways To Tweak Your Marketing Messages To Get More Clients

I’m in Hawaii on vacation for a couple of weeks and was inspired to create this video for you.

It’s 3:08 minutes and will reveal 3 simple tips to significantly upgrade the quality of your marketing messages, help you to be more engaging and create more profits in your business.

NOTE: Please excuse the extra background noise. The beach is a lovely location to record at, but it’s not very quiet! :)

The Hottest “NEW” Thing You Can Do to Grow Your Business

There is always some “hot new thing” in the marketplace that is supposedly designed to end your marketing woes. Sometimes the new thing works, sometimes it doesn’t. But I want to share with you the new smart, simple, “hot”, “new” thing that IS working right now. What is that Hot New (or actually old successful thing)? It comes in the form of three simple words: Plan, Execute, and Results!

How often do you take time to look at your business objectively? Every day you fight to not get bogged down in the minutia of things that are thrown at you. After putting out multiple fires each week, it is easy to forget the very reason you are started your spa or salon in the first place. It can be difficult to step away from the hustle to detect areas where you could simplify and improve operations. If you are constantly in a mental fog, you will miss opportunities to increase your revenue. If you aren’t careful, your business can put you in the same rat race that you sought to escape when you were working for someone else.

It is time for you to go “old school” and do what successful entrepreneurs have done for centuries. That is plan the work that you must do. Execute the plan that you have created. Benefit from and duplicatethe results you enjoy. Let me show you how.     [Read more…]

3 Mistakes Spa Owners Make With Referrals

Referrals are the best source for new business for your salon or spa.  People trust recommendations they get from friends or family over advertising hands down. Even better, referrals feed on themselves: your happy clients refer their friends building your base of happy clients who refer their friends.

Even though a word-of-mouth campaign is the least expensive, most profitable sales tool you have, most spa owners aren’t taking advantage of this lucrative source for leads. Don’t make these common mistakes. Right this minute, they are literally costing you thousands in new business.

Letting feelings of shyness stand in your way

Many spa and salon professionals feel uncomfortable asking for referrals. I had a client who was afraid she would look desperate if she “hounded clients for referrals.”

If you feel sheepish, take a breath and remind yourself that your clients love what you do. Don’t be shy!

You provide a great value to the people you serve and many more people could benefit from your services. Be proud of the services you provide. Take the plunge and ask for the referral.

It’s OK to feel shy or uncomfortable about this. But don’t let that stop you from asking!

Keep in mind that most people won’t think to tell their friends about you unless you remind them. You have to ask regularly. For example, a few times each year, my dentist sends me a note and a gift card for a seriously discounted introductory service and asks that I pass it along to a friend. I’ve been going to the same Dentist since I was 5 years old and trust him implicitly. But I rarely think to refer business to him outside of getting the cards he sends. Can you relate?

People aren’t surprised when you ask them for a referral. Think about all the service providers who’ve asked you: your realtor, banker, handyman. You didn’t feel put out or annoyed, you were probably glad to help.  Your customers will feel the same. Make the assumption that people want to refer you. They’ll let you know if they’re uncomfortable making a referral.

Not saying thank you

Another major mistake is forgetting to say thank you to the client who made the referral. This is a big no-no.

Mind your manners! If someone sends you business, you must thank them for it. If you don’t, you look cheap and seriously ungrateful, which is really bad for your business brand.

Ideally you want to say thank you with a gift, such as free services, discounts or products but at minimum send a thank you card. Remember, you didn’t have to advertise to get this business. Referrals are free. A nice gift and a handwritten note goes a long way towards making  for the referrer feel special and expressing your gratitude.Your existing clients are sending their friends in because they loved your services. Show your appreciation and you’ll encourage them to keep sending their friends to you.

Making vague requests

Teach your staff to ask the right questions. Rather than saying “I’d love it if you referred your friends to me,” train your service providers to ask for referrals using what they know about clients. A better way to ask is, “Is there anyone else in your office who would like to get her nails done on her lunch break?” The key is to get the client thinking about who she knows.

Make these mistakes at your own peril! Advertising costs hundreds, even thousands of dollars. Referrals cost next to nothing. Make every effort you can to create a successful word-of-mouth marketing campaign, including overcoming your own shyness. You’ll be glad you did.

Looking To Create Profitable Partnership? Don’t Make These Mistakes!

Partnerships are a powerful tool to grow your business. The right partnership will give your business a shot in the arm. You’ll get fresh ideas, a new audience and maybe, depending on the type of partnership, a new product.

However, there are some right ways and wrong ways to find a partner for your small business goals. These are the most common mistakes entrepreneurs make when looking for partners. Learn how to avoid them and take advantage of this powerful opportunity to partner with others.

1. Thinking about your own needs first.

Too many entrepreneurs think about what they need rather than what they can offer their partner. Your potential partners want value from you – not to be “sold”. Before you reach out to a potential partner, get crystal clear about what’s in it for THEM.

Are you an established expert? Do you have a responsive list? Can you introduce them to a new audience segment? Do you have expertise in an area they don’t? What need do they have that you can fill?

Your goal is to create an opportunity for both partners to get value from the relationship. Don’t even think about contacting a potential partner until you can easily and succinctly convey your value. Read more about Looking To Create Profitable Partnership? Don’t Make These Mistakes!

How to Create an Easy Referral System for Your Spa or Salon

Referrals are the lifeblood of your business.  You need a consistent flow of referrals from your existing clients to achieve your weekly sales goals. A well designed referral program taps into your clients’ networks rather than relying on you to make one-on-one connections.

Don’t be one of those spas or salons who leaves this to chance or throws together a program without much thought. Instead, create a system to generate referrals with grace, efficiency and consistency.

Here is a simple formula for a system you can setup this week to encourage and reward referrals from your existing clients:    [Read more…]

3 Ways to Wow Your Clients With Little to No Effort

Which of three strategies will you implement in your business?

Share you thoughts by leaving a comment below!

This post was originally created for and appeared  on the site

Is Your Business Really Your Top Priority?

In order to grow your business and achieve your goals, you have to streamline your activities and focus your efforts. What does this look like on a practical level?

Learn to Say “No.”

It means that you’re going to have to say “no” to any nonessential activities in your business, in your personal life and in your day that are distracting you from what you need to do in your business. Read more about Is Your Business Really Your Top Priority?

How to Find a Steady Stream of New Clients for Your Salon or Spa

Have you ever heard a marketing consultant tell you that you need to identify your ideal client profile? (Heck, you’ve probably heard me say it a few times if you’ve been hanging out at ProfitableSpa for any length of time).

Most folks start thinking about demographics: age, education, income level, marital status and occupation. But defining your ideal client goes beyond what the census bureau measures.

In order to really fill your books with ideal clients, you need to think about the personality traits, hobbies and interests of your clients. The more you know about the people you serve the better you can targeted your marketing efforts for your salon or spa.

Follow these steps to define your ideal client and use that information to find more of them within your current roster of clients.    Read more about How to Find a Steady Stream of New Clients for Your Salon or Spa

How to Develop Profitable Partnerships to Grow Your Business

How often have you seen an announcement for a course, ebook or teleseminar presented by an amazing duo? Instead of wishing you were part of an incredible partnership, take the steps to form one on your own. It’s easier than you think.

The benefits of partnering for a project are enormous. Partnerships will expose your work to new audiences increasing your reach much faster than you ever could on your own. Many people in your partner’s audience will become part of your tribe. Growing your audience leads to increased profits.
Another huge benefit is pooled resources. When you have a partner you get to share the workload and share the costs. Working together allows you to increase productivity without increasing your workload.

Choose your partner wisely and you’ll get a chance to learn from your peers. Look for someone with a skill set that complements your own. Ideally, your partner shares your vision and looks at business the same way you do. When you find someone who has the same picture of the future, you’re unstoppable! Read more about How to Develop Profitable Partnerships to Grow Your Business