There is always some “hot new thing” in the marketplace that is supposedly designed to end your marketing woes. Sometimes the new thing works, sometimes it doesn’t. But I want to share with you the new smart, simple, “hot”, “new” thing that IS working right now. What is that Hot New (or actually old … [Read more...]
3 Steps to Paying Special Attention to Each Client
Clients are the lifeblood of your business – without them you wouldn’t have a business! To keep them coming back, you need to cater to their needs. To effectively cater to those needs, learn everything you can about the client. Follow this three step formula to craft business-boosting offers: 1. … [Read more...]
Your Instant Recipe for Following Up: When, Who and How
Ready to implement a follow up system that really works? Although you may want to try to streamline your follow up process by only following up with new clients, don’t do it! Your follow up plan isn’t the place to cut corners. You should follow up with all your clients, new and existing. Not sure … [Read more...]
How to Develop a Profitable Follow Up System
The biggest mistake spa and salon owners make is not staying in touch with existing clients! Once you’ve gotten a client through your doors once, it’s much easier to keep them coming back than to go out and find brand new clients. Following up with your clients makes you stand out from the pack and … [Read more...]
Get Your Team On Board: Empowering Others to Follow Up with Clients
As a salon owner you don’t have time to follow up with every client who walks through your door. Don't let that stop you from making sure your clients get that extra touch that makes for a GREAT experience. Empower your team to follow up and you’ll see more repeat clients. Your Team Can Be Your … [Read more...]
How to Use Extras to Make Your Clients Feel Special
No matter what type of spa or salon you run, your clients come for one basic reason – to feel special and pampered. If you want to push their pampering to the max, you can extras to create that feeling before, during and after their services. Don’t limit extra touches to free samples at the end of … [Read more...]
5 Ways Your Staff Can Increase Your Revenue and Retention
Did you know it costs seven times more to get a new customer than to keep a current one? If your staff isn’t actively working to give each client a great experience, you may be seeing money walk out of the door each day. It’s not enough to just do the bare minimum. With so many competing services … [Read more...]
Get Your Existing Clients To Spend More
You have a loyal base of clients who come to see you regularly. In fact, you don't have much room left on your book for any new clients. Does that mean you've reached your profit potential? And have to settle for the current amount of money your making? Absolutely not! You see, each time a … [Read more...]
