5 Easy Ways to Turn Your Website Into An ATM

It goes without saying that to be taken seriously in the business world today, you MUST have a website.

One of the first things prospective clients will do when introduced to you and/or your brand is to “Google” you to see if what you have to offer is what they need.

You want to make sure you control that first impression by creating a website that conveys the value of the solutions you offer.

However, your website shouldn’t just be an online version of a brochure. It needs to be a true marketing tool – one that invites each visitor to build a relationship with your company, shows what problems you solve and how you solve them, and gives the visitor an opportunity to take the next step with you without a great deal of effort.

Your website should also be a tool that actually closes new business and generates revenue. Here are 5 ways to turn your website into a cash machine:      Read more about 5 Easy Ways to Turn Your Website Into An ATM

How to Create A Tribe Of Raving Fans That Grow Your Business For You

Build Yourself An Audience Of Raving FansDon’t you love it when you receive a compliment?

You likely feel validated, intelligent, successful and helpful.

Don’t you also feel more confident? Especially when the compliment has to do with your work and your business?

Of course you do!

Even better, don’t you LOVE it when you receive a phone call or an email from a prospective client and they say, “I’m reaching out to you because my friend Jim said you were the best person to help me with _____”?

If you want the people who already know you, like you and trust you to build your business for you, they have to be a raving fan of your work!      Read more about How To Create A Tribe Of Raving Fans That Grow Your Business For You

Critical Website Mistakes – Is Your Site Driving Away Clients?

Head in hands ladyYour website is the number one marketing resource for your business. But far too many small business owners aren’t using this important online real estate to its full potential. With the wrong approach, your website goes from a marketing asset to a liability.

Even if you’re not a web designer, you can follow a few basic principles (and get the right help) to make your website all that it should be. Here are five critical website mistakes that you need to fix immediately:

  1. Working with no plan.You know you need a website – but do you know why? If you’re just throwing up a few pages and hoping for the best, you’re missing out on valuable opportunities and potential clients. You have to work with a plan and decide what you want your website to do. Is it a gateway to purchasing your package or system? Is it a way to show off your credibility? Is it a platform to develop thought leadership in your industry? Its okay if it’s a little of all three, but you need to decide what you want your website to do so you can develop a cohesive plan.

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How to Consistently Create Content if You Have No Time, No Interest and No Know-How

If you think about the way you make purchasing decisions for products and services you’ll likely realize that it’s the companies that educate you, show you they understand your pain and offer a practical solution that get your attention. And if they make a compelling enough offer, you are likely to part with your hard earned cash to get your hands on what you need.

Let’s for a moment, focus on that education piece. Often when we go seeking a solution to a particular problem, it’s because we don’t know enough about the subject to resolve the challenge on our own. Read more about How to Consistently Create Content if You Have No Time, No Interest and No Know-How

How You Are Systematically Killing Your Business (SSMS Episode 81)

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Subscribe to Sydni's PodcastStumbling into a marketing pitfall can happen even to the most seasoned entrepreneur. The key to avoiding these traps is knowledge. You must know what they are and where they are in order to keep your business out of harms way. Listen to this week’s episode to learn 5 pitfalls to avoid as you strive to increase your success as a small business owner.

Common Pitfalls That Are Killing Your Business (Despite Your Best Efforts)

failLove it or hate it, marketing is a necessary part of creating a successful business. If you happen to reside in the “hate it” camp, it could be because you feel like marketing means you have to be pushy, sales-y or fake. We’ve all had the experience of having someone try to “sell” us and it doesn’t feel good.

Fortunately, such tactics are not necessary to enjoy a profitable business. And that is certainly NOT the Smart Simple Marketing way. To me, marketing is simply a matter of sharing solutions with people who are already looking for them.

You and I both face a number of problems each day, both in our personal and professional lives. And of course, we are always on the lookout for solutions to those problems. We seek solutions that are simple, easy and provide a return on our investment.

So as long as you’re showing up when and where your ideal clients are looking for the solutions you offer (aka marketing), you will have a never-ending stream of great clients to work with.

What you don’t want to do is shoot yourself in the foot by making common mistakes that will undermine your efforts. Take a moment to take stock of what you’re doing to grow your business and make sure that you aren’t making one of these critical errors:      Read more about Common Pitfalls That Are Killing Your Business

A Super Simple Guide to Podcasting

the world is listeningAccording to HubSpot in 2010, 45% of all Americans are aware of podcasting, while 23% of Americans listen to podcasts. This has increased from 11% in 2006. It is also estimated that 70 million people have listened to or viewed a podcast.

So there’s a high likelihood that a fair number of your ideal prospects are familiar with podcasting and enjoy receiving information in this format. Of course, as with ALL marketing efforts, the key to success is to provide specific solutions to specific problems your audience is facing. This is what gets them engaged and keeps them coming back for more.

How can you use podcasting to attract more ideal clients and boost your income? Check out my quick start guide: Read more about A Simple Guide to Podcasting

How to Find Out EXACTLY Where You Should Be Promoting Your Business

I recently reviewed my client list over the past 18 months to see where my clients had come from so that I could fine tune my marketing efforts. You see, Smart Simple Marketing is not about doing more. It’s not about doing the “latest and greatest thing”. It about doing what works and doing that consistently.      Read more about How to Find Out EXACTLY Where You Should Be Promoting Your Business

Marketing a Service Business with No Marketing Budget

Marketing a service business will inquire an investment of your time and financial resources. What if you don’t have a lot of money to spend on marketing? Now what? Does that mean you simply cannot market your service business and your only hope is waiting on the sidelines for someone to hire you? Not at all! Today is the day you learn that marketing a service business with a minimal budget is not only possible, it’s easier than you think.

One of the first steps in marketing a service business is to get your branding in place. Make sure your business name, your tag line and your logo are all connected – that they send a consistent, positive and results focused message. Your brand is what prospective clients will remember you by. You’ve only got a few seconds to make a first impression, especially online, so make sure you have your ducks in a row — everything about your brand should be clear, concise and consistent. Read more about Marketing a Service Business with No Marketing Budget

Small Business Marketing is Easier Than You Think

Small business marketing is not only necessary to your success as an entrepreneur, it’s easier than you think. Statistics say your small business has a 1 in 6 chance of survival, but without effective, ongoing marketing, your odds are far less than that. Utilize proven small business marketing strategies that will let you spread the word about your business quickly and get in front of the right people.

Small business marketing can seem like a big task. After all, big corporations have entire departments devoted to nothing other than marketing, so what can you do with a one-woman (or one-man) show? The good news is …plenty! You can market your small business in a number of ways that will have your phone ringing, inbox filling up and your bank balance growing. One of the keys to success is to build a compelling brand and consistently create awareness for that brand. Read more about Small Business Marketing is Easier Than You Think