You can win at multicultural marketing... What is one of the best ways to do so? Learn. From. Others'. Mistakes. Major brands like Pepsi and Dolce & Gabbana offer some lessons in multicultural marketing through their controversial missteps. Let’s take a look at a few compelling cases of … [Read more...]
Interview: Sydni Craig-Hart on Embracing Multicultural Marketing as a Necessity
Interview originally published by The Marketing Cloudcast a podcast by Salesforce Marketing to different personas, understanding your audience and making sure they are diversely represented is crucial to every organization's success. In this episode our guest Sydni Craig-Hart - CEO of Smart … [Read more...]
Multicultural Marketing: Why You Need to Get Started
Originally published on ContentMarketingInstitute.com “We’ve missed the mark! We apologize.” That’s what you don’t want to have to say because your company inadvertently offended a diverse group of your target audience in your new campaign. But, don’t those sentences sound familiar? How often … [Read more...]
