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Women Business Owners Talking

Why are Women-Owned Businesses so Resilient – 7 Ways You Can Survive an Economic Crisis

By Sydni Craig-Hart

It has been a full year already…  The situation is no joke! Enduring the pandemic has not been easy for anyone. Job loss, loss of revenue, and supply chain disruptions are the new normal. In times of economic crisis such as this one, women-owned businesses will be among the hardest hit due … [Read more...]

Filed Under: Multicultural Marketing Tagged With: #SmartSimpleMarketing, #womenbusinessowners, #womenbusinessownersstayconnected



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com
Wil and Sydni header image

Lead Your Movement – How Small Businesses Get Hired By Big Brands

By Wil Hart

Diversity in Silicon Valley - How Small Business Get Hired By Big Brands [To see the full broadcast, play this video]    How Small Businesses Create Customer-Centric, Multicultural Marketing Messages and Work with Big Brands Our world is becoming increasingly diverse. Now, it … [Read more...]

Filed Under: Multicultural Marketing Tagged With: #AngeliqueRewers, #SydniCraig-Hart, #TheCorporateAgent, #WilHart



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Wil Hart

At Smart Simple Marketing we help enterprise and diverse companies win more business together! Companies that have the goal of gaining market share and deepening loyalty with small businesses, women-owned and minority-owned businesses need to call Wil. He has built a community of more the 20,000 small business owners and knows the pulse of this coveted market’s goals, fears and objectives.

smartsimplemarketing.deskteam360.com

5 Big Brands That Got Multicultural Marketing Wrong

By Wil Hart

You can win at multicultural marketing... What is one of the best ways to do so? Learn. From. Others'. Mistakes. Major brands like Pepsi and Dolce & Gabbana offer some lessons in multicultural marketing through their controversial missteps. Let’s take a look at a few compelling cases of … [Read more...]

Filed Under: Multicultural Marketing



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Wil Hart

At Smart Simple Marketing we help enterprise and diverse companies win more business together! Companies that have the goal of gaining market share and deepening loyalty with small businesses, women-owned and minority-owned businesses need to call Wil. He has built a community of more the 20,000 small business owners and knows the pulse of this coveted market’s goals, fears and objectives.

smartsimplemarketing.deskteam360.com
Interview: Sydni Craig-Hart on Embracing Multicultural Marketing as a Necessity

Interview: Sydni Craig-Hart on Embracing Multicultural Marketing as a Necessity

By Sydni Craig-Hart

Interview originally published by The Marketing Cloudcast a podcast by Salesforce Marketing to different personas, understanding your audience and making sure they are diversely represented is crucial to every organization's success. In this episode our guest Sydni Craig-Hart - CEO of Smart … [Read more...]

Filed Under: Multicultural Marketing, Smart Marketing, Strategic Marketing



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com
Multicultural Marketing: Why You Need to Get Started

Multicultural Marketing: Why You Need to Get Started

By Sydni Craig-Hart

Originally published on ContentMarketingInstitute.com “We’ve missed the mark! We apologize.” That’s what you don’t want to have to say because your company inadvertently offended a diverse group of your target audience in your new campaign. But, don’t those sentences sound familiar? How often … [Read more...]

Filed Under: Featured, Multicultural Marketing, Video Tips Tagged With: diversity, Marketing Strategy



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

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