There are a lot of misconceptions about what branding is, as it relates to small business, and what it has to do with your creating a successful business. In this week’s episode, I break down what this term really means, what it has to do with you and how to create a compelling brand that is clear, irresistable and client attractive. After you’ve listened in, leave me a comment below to share what your first thoughts about your brand and USP are!
It’s possible that when you think of brand, what comes to mind is a company’s logo or an image that represents them. You may also think of a particular tag line.
For example, if you heard me say, “Just Do It,” Nike would instantly pop into your mind. Or, if I said, “The Ultimate Driving Machine,” you’ll likely think of a BMW commercial.
As it relates to your business, your logo and your tagline do play an important role, however the most important part of your brand is actually YOU. Your brand has to be reflective of who you are and the services and products that you offer.
So, what are you known for? Why do clients come to you? How do you make a difference in their lives? This is the key! Read more about Want More Clients? “BE” Your Brand!
Let’s face it. You can’t be taken seriously as a business owner in today’s marketplace without having a strong presence online. (this is not true, many businesses do NOT have an online presence. You need to clarify this and narrow it down to your audience. Perhaps say, “You cannot be taken seriously as a virtual business owner without…”)
Whether you want to admit it or not, prospective clients ARE going to look for you online and you need to be in control of what they find.
The foundation of your online presence is, of course, your website.
If you don’t have a polished, professional, client focused site now, or your current site is out of date, you likely have wondered how to go about go about creating a quick and easy, money making website. Read more about The #1 Marketing Tool Successful Entrepreneurs Use
Small business marketing is not only necessary to your success as an entrepreneur, it’s easier than you think. Statistics say your small business has a 1 in 6 chance of survival, but without effective, ongoing marketing, your odds are far less than that. Utilize proven small business marketing strategies that will let you spread the word about your business quickly and get in front of the right people.
Small business marketing can seem like a big task. After all, big corporations have entire departments devoted to nothing other than marketing, so what can you do with a one-woman (or one-man) show? The good news is …plenty! You can market your small business in a number of ways that will have your phone ringing, inbox filling up and your bank balance growing. One of the keys to success is to build a compelling brand and consistently create awareness for that brand. Read more about Small Business Marketing is Easier Than You Think
One of the most important considerations in creating your version of a successful business is having a brand that reflects the high quality services you provide.
Just because you have a small business, doesn’t mean your brand should look “homemade”. Everything you do from participating in social networks, to your website and how you show up at networking events should reflect a polished professional image. There is NO second chance for a first impression.
Therefore, you’ll want to give careful attention to your marketing materials and what they’re saying about you. No matter what it is: your website, email newsletter, headshot, social media profiles, etc., your marketing materials should be first class. They speak to your audience even when you aren’t there or long after you’ve met. What are your marketing materials saying about you and the services you provide?