To astronomically increase your engagement with your target market, you need to have the right support systems in place. You cannot be in every place at once. BUT, you can certainly look like it. While you work on income generating activities, allow a supportive team member to care for the “technical details”. This blog post will teach you how.
You created a business because you have valuable solutions to offer and are in a position to serve hundreds if not thousands of people in your target market. The key however, to reaching these individuals is to put your message, your content out into the world… consistently!
How can you do that? I am going to share with you 8 marketing projects that will help you to spread and monetize the knowledge that you have. You likely have tried one or more of these already but haven’t stuck with them the way you intended to. Follow the suggestions I share below to draw traffic to your website, create visibility with your ideal clients and solve problems for the people that you are meant to serve. Read more about How to Fix 8 Marketing Strategies You Might Screw Up!
This is especially true when it comes to marketing your products and services. I find that many small business owners struggle with “feast or famine” in their bank account. One of the reasons this happens is because they only invest time and energy into their marketing when they need clients. I often hear people say, “I’m just too busy to do all of the marketing and follow-up I need to do in my business.”
I get it! I know you wear a lot of hats and that there are never enough hours in the day to get through your to do list.
Which is EXACTLY why you need to build a support team to help you.
Before you begin to tune me out, and you start thinking about how much you have going on, understand that there are options for every stage of business and every budget. Here are 5 to consider: Read more about 5 Easy Ways to Simplify Your Business
How many times have you heard that you have to market your business consistently to keep your client pipeline full? Probably too many times to keep track of. One of the biggest challenges solo service professionals face is scheduling time to market their business.
To overcome this common challenge, you need to take a step back and ask yourself “why” you don’t schedule time to market your business consistently. What is it that’s holding you back?
For many, marketing seems like an complicated, time-consuming task. It doesn’t matter what the task actually is, because it often seems overwhelming. The key to success here is to break your marketing projects down into simple individual tasks, that you can easily manage. Getting the work done then includes doing part of the work yourself and then delegating and automating the rest. [Read more…]