[display_podcast] It's easy to get caught up chasing the latest and greatest "thing" when you're trying to grow your business. What smart entrepreneurs do is to keep things simple and follow time tested strategies that really work. Listen in as I share my 3-step process for blocking out the … [Read more...]
Archives for August 2012
How to Use Extras to Make Your Clients Feel Special
No matter what type of spa or salon you run, your clients come for one basic reason – to feel special and pampered. If you want to push their pampering to the max, you can extras to create that feeling before, during and after their services. Don’t limit extra touches to free samples at the end of … [Read more...]
How to Write An Email Series That Builds a Relationship and Generates Profits
If you've studied online marketing for any length of time, you've likely heard it recommended that you have some type of free offer on your website that you give away in exchange for a visitor's name an email address. You may have even landed on this blog as a result of the FREE marketing toolkit … [Read more...]
“Set It and Forget It” Marketing That Actually Works
"I don't have the time" is the #2 reason I hear small business owners explaining why they don't market their business consistently. (The #1 reason is a lack of money -- that is a thought I'll consider in another post). I know you're pressed for time...I am as well. Which means we need to be … [Read more...]
How to Book Your Way to Success
Your booking process is the first interaction a client has with your business and your staff – so you’ve got to make sure it’s a good experience. It will set the tone in your client’s mind for the rest of the relationship. If the process is too long or too complicated, it will create a bad … [Read more...]
