Referrals are the best source for new business for your salon or spa. People trust recommendations they get from friends or family over advertising hands down. Even better, referrals feed on themselves: your happy clients refer their friends building your base of happy clients who refer their … [Read more...]
Looking To Create Profitable Partnership? Don’t Make These Mistakes!
Partnerships are a powerful tool to grow your business. The right partnership will give your business a shot in the arm. You'll get fresh ideas, a new audience and maybe, depending on the type of partnership, a new product. However, there are some right ways and wrong ways to find a partner for … [Read more...]
How to Create an Easy Referral System for Your Spa or Salon
Referrals are the lifeblood of your business. You need a consistent flow of referrals from your existing clients to achieve your weekly sales goals. A well designed referral program taps into your clients' networks rather than relying on you to make one-on-one connections. Don't be one of those … [Read more...]
3 Ways to Wow Your Clients With Little to No Effort
Which of three strategies will you implement in your business? Share you thoughts by leaving a comment below! This post was originally created for and appeared on the site http://www.BayBusinessHelp.com … [Read more...]
Is Your Business Really Your Top Priority?
In order to grow your business and achieve your goals, you have to streamline your activities and focus your efforts. What does this look like on a practical level? Learn to Say “No.” It means that you’re going to have to say “no” to any nonessential activities in your business, in your … [Read more...]
How to Find a Steady Stream of New Clients for Your Salon or Spa
Have you ever heard a marketing consultant tell you that you need to identify your ideal client profile? (Heck, you've probably heard me say it a few times if you've been hanging out at ProfitableSpa for any length of time). Most folks start thinking about demographics: age, education, income … [Read more...]
How to Develop Profitable Partnerships to Grow Your Business
How often have you seen an announcement for a course, ebook or teleseminar presented by an amazing duo? Instead of wishing you were part of an incredible partnership, take the steps to form one on your own. It’s easier than you think. The benefits of partnering for a project are enormous. … [Read more...]
3 Ways to Encourage Referrals to Your Spa or Salon
A solid referral campaign is the most powerful - and least expensive - marketing tool you have at your disposal. An analysis of 500 salons showed that less than 3% have a defined referral program yet 80% of salon owners say they get most of their clients by referral. Join the minority! Use the … [Read more...]
How to Get Droves of Ideal Prospects to Sign Up for Your Teleseminars and Webinars
The last time I reviewed my numbers, I found that almost 30% of my business has come from FREE teleseminars and webinars that I've hosted (or participated in as a guest). That's a pretty powerful statistic, don't you think? The reason why this has been such a successful marketing strategy for us, … [Read more...]
3 Simple Steps to Giving Clients Exactly What They Need
Top-notch salons and spas provide value by giving their clientele exactly what they need. Follow these steps to create offers your clients can't refuse. 1. Learn about your clients. Giving your clients exactly what they need starts with understanding their needs. The easiest way to do that is … [Read more...]
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