Wil and I were hanging out at the beach yesterday and though I was resting and enjoying the afternoon sunshine, I learned a very important marketing lesson that I wanted to share with you. Check it out: How can you apply this lesson to your business? Share your thoughts with me below. … [Read more...]
5 Steps to Creating a Referral-Based Business
Doesn’t it feel great to pass along the word about your favorite restaurant or tell someone about a terrific book you can read? You can make it easy for your clients to do the same for your spa and salon services. When you create a VIP experience for your clients, they are just as excited to tell … [Read more...]
These 5 Mistakes Will Ensure I Never Return to This Salon
I JUST got home from a mani/pedi appointment and am so disappointed with my experience. To make sure you aren't making any of these mistakes in your spa or salon, I wanted to share my story with you: What do you think about this? Please share your thoughts below. … [Read more...]
How To Add Incidental Income to Your Bank Account
Have you ever read an advertisement that goes something like this: MAKE $10,000 WEEKLY WHILE YOU SLEEP!! I sometimes laugh at the hype-y claims that are made in internet marketing. Oftentimes, the hype leads you down a path of making several purchases before you even learn the first … [Read more...]
Simple SEO Strategies That REALLY Work (Infographic)
Search Engine Optimization, aka SEO, is a marketing strategy that often eludes busy professionals like you and me. Yes, we know we need to pay attention to it. But it seems overly technical, time consuming and confusing to figure it out all out. Not to mention the fact that the big search engines … [Read more...]
How To Use Automation to Short Cut Your Marketing Efforts and Increase Your Profits
I often hear entrepreneurs making this excuse about why they aren't marketing their business consistently: "I don't have enough time to market Sydni!" I'll refrain from going off on a rant about making excuses (and how that correlates to how successful you are in business), but I will say that … [Read more...]
5 Ways to Drive Traffic to Your Spa or Salon with a Blog
Looking for a way to get new customers and grow a loyal fan base in your community? Print ads and direct mail used to work wonders for businesses – but with more and more customers going online, doesn’t it make sense to connect with them where they are? Grabbing attention from your local clients is … [Read more...]
Try This “Hot New Thing” to Boost Your Revenue
There is always some "hot new thing" in the marketplace that is supposedly designed to end your marketing woes. Sometimes the new thing works, sometimes it doesn't. But I want to share with you the new smart, simple, "hot", "new" thing that IS working right now. What is that Hot New (or actually old … [Read more...]
Are Daily Deal Sites a Good Deal for Your Spa?
Daily deal sites are all the rage for consumers – but are they a good fit for your business? Before you sign up to offer deep discounts on your services in order to woo new customers, you need to consider the facts. Sites like Groupon, Bloomspot and Living Social may not bring you the benefits that … [Read more...]
How to Choose the Right Marketing Strategies for Your Business
What is a marketing strategy? I like to define it as “a process that allows you to concentrate your limited resources on the greatest opportunities to increase your visibility, sales and income.” For example, let's say you have the goal to enroll 3 new clients within the next 30 days. You should … [Read more...]
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