In order to grow your business and achieve your goals, you have to streamline your activities and focus your efforts. What does this look like on a practical level? Learn to Say “No.” It means that you’re going to have to say “no” to any nonessential activities in your business, in your … [Read more...]
How to Find a Steady Stream of New Clients for Your Salon or Spa
Have you ever heard a marketing consultant tell you that you need to identify your ideal client profile? (Heck, you've probably heard me say it a few times if you've been hanging out at ProfitableSpa for any length of time). Most folks start thinking about demographics: age, education, income … [Read more...]
How to Develop Profitable Partnerships to Grow Your Business
How often have you seen an announcement for a course, ebook or teleseminar presented by an amazing duo? Instead of wishing you were part of an incredible partnership, take the steps to form one on your own. It’s easier than you think. The benefits of partnering for a project are enormous. … [Read more...]
3 Ways to Encourage Referrals to Your Spa or Salon
A solid referral campaign is the most powerful - and least expensive - marketing tool you have at your disposal. An analysis of 500 salons showed that less than 3% have a defined referral program yet 80% of salon owners say they get most of their clients by referral. Join the minority! Use the … [Read more...]
How to Get Droves of Ideal Prospects to Sign Up for Your Teleseminars and Webinars
The last time I reviewed my numbers, I found that almost 30% of my business has come from FREE teleseminars and webinars that I've hosted (or participated in as a guest). That's a pretty powerful statistic, don't you think? The reason why this has been such a successful marketing strategy for us, … [Read more...]
3 Simple Steps to Giving Clients Exactly What They Need
Top-notch salons and spas provide value by giving their clientele exactly what they need. Follow these steps to create offers your clients can't refuse. 1. Learn about your clients. Giving your clients exactly what they need starts with understanding their needs. The easiest way to do that is … [Read more...]
How to Price Your Services for Maximum Profits
It can be a challenge to determine how much to charge for your products and services. You need to charge enough to cover your costs and consistently generate a profit, but you don’t want to scare your prospects away. Pricing doesn't have to be a struggle. Follow these tips to price your services for … [Read more...]
Why Surveys Are a Great Tool to Help Your Spa Business Grow
Great salons and spas give their clients exactly what they need. To find out what your clients need, you have to get the inside scoop on them. How do great spas and salons get the insider info? They use surveys! Survey clientele to collect feedback on your staff, your services and what else you … [Read more...]
The Top Two Reasons Bloggers Don’t Get More Subscribers
Do you ever have this nagging question: “What is the best way to increase subscribers to my blog?” You probably already know that having great content with compelling headlines, published frequently, will help you increase the number of people who subscribe to your blog. And there's a lot more … [Read more...]
How to Find Great Partners for Webinars and Teleseminars
Webinars are a great way to build your audience – they give you an opportunity to "show and tell", which builds trust and credibility for your business. With webinars, you also have the opportunity to partner with another business offering complementary products and services, which can build your … [Read more...]
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