Your website is the number one marketing resource for your business. But far too many small business owners aren’t using this important online real estate to its full potential. With the wrong approach, your website goes from a marketing asset to a liability. Even if you’re not a web designer, … [Read more...]
My Not-So-Secret Formula to More Profits (SSMS Episode 87)
[display_podcast] It's easy to get caught up chasing the latest and greatest "thing" when you're trying to grow your business. What smart entrepreneurs do is to keep things simple and follow time tested strategies that really work. Listen in as I share my 3-step process for blocking out the … [Read more...]
How to Use Extras to Make Your Clients Feel Special
No matter what type of spa or salon you run, your clients come for one basic reason – to feel special and pampered. If you want to push their pampering to the max, you can extras to create that feeling before, during and after their services. Don’t limit extra touches to free samples at the end of … [Read more...]
How to Write An Email Series That Builds a Relationship and Generates Profits
If you've studied online marketing for any length of time, you've likely heard it recommended that you have some type of free offer on your website that you give away in exchange for a visitor's name an email address. You may have even landed on this blog as a result of the FREE marketing toolkit … [Read more...]
“Set It and Forget It” Marketing That Actually Works
"I don't have the time" is the #2 reason I hear small business owners explaining why they don't market their business consistently. (The #1 reason is a lack of money -- that is a thought I'll consider in another post). I know you're pressed for time...I am as well. Which means we need to be … [Read more...]
How to Book Your Way to Success
Your booking process is the first interaction a client has with your business and your staff – so you’ve got to make sure it’s a good experience. It will set the tone in your client’s mind for the rest of the relationship. If the process is too long or too complicated, it will create a bad … [Read more...]
Profitable Marketing Lessons From the Beach
Wil and I were hanging out at the beach yesterday and though I was resting and enjoying the afternoon sunshine, I learned a very important marketing lesson that I wanted to share with you. Check it out: How can you apply this lesson to your business? Share your thoughts with me below. … [Read more...]
5 Steps to Creating a Referral-Based Business
Doesn’t it feel great to pass along the word about your favorite restaurant or tell someone about a terrific book you can read? You can make it easy for your clients to do the same for your spa and salon services. When you create a VIP experience for your clients, they are just as excited to tell … [Read more...]
These 5 Mistakes Will Ensure I Never Return to This Salon
I JUST got home from a mani/pedi appointment and am so disappointed with my experience. To make sure you aren't making any of these mistakes in your spa or salon, I wanted to share my story with you: What do you think about this? Please share your thoughts below. … [Read more...]
How To Add Incidental Income to Your Bank Account
Have you ever read an advertisement that goes something like this: MAKE $10,000 WEEKLY WHILE YOU SLEEP!! I sometimes laugh at the hype-y claims that are made in internet marketing. Oftentimes, the hype leads you down a path of making several purchases before you even learn the first … [Read more...]
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