Your ideal prospects will only buy from you if they know you, like you and trust you. One easy way to develop credibility with them is to create content to address their needs and share your expertise. There are endless ways you can do this, but you want to be strategic in your efforts and … [Read more...]
4 Steps to Powerful Subject Lines That Get Results
Your subject line can make or break your email marketing efforts. With the right subject line, you’ll make an impact with your list members and encourage them to open your email and take a look inside. Also, you can increase your sales, deepen your connection and be more valuable to the … [Read more...]
Six Steps to Creating a Referral-Based Business
Doesn’t it feel great to pass along the word about your favorite restaurant or tell someone about a terrific book you can read? You can make it easy for your clients and colleagues to do the same for your services. When you do great work for your clients, they are just as excited to tell others … [Read more...]
How to Track Your Marketing So You Know What’s Working (SSMS Episode 67)
Effective marketing isn't just about the strategies you use to create visibility for your work. It's also about tracking your progress. No, it's not the fun, exciting part of growing your business. But if you don't pay attention to what you're doing, you're going to waste time, money and effort. In … [Read more...]
5 Simple Tips for Better Results on Facebook
I literally just hung up with my coach and wanted to share some insights on how you can gain better results with your Facebook Fan Page. As I'm sure you've noticed Facebook is constantly changing their landscape and how the features work. So, what worked 6 months ago to engage your audience … [Read more...]
Simple Tracking Tips for Better Marketing Results
If you want to get the best results from your marketing efforts, you’ve got to be strategic in your approach. Choosing the right strategies for your business starts with selecting techniques that fit your goals and the solutions your ideal prospects are looking for. Then you need to IMPLEMENT those … [Read more...]
How to Use Video to Build Relationships with Your Ideal Prospects (SSMS Episode 66)
How often have you viewed a great business video and thought – “I wish I could do that”? You can! In this week’s episode I show you just how easy it is to implement video marketing into marketing your business. From the simple tech tools to sources of content, I share the 5 simple steps you need to … [Read more...]
Easy Video Marketing Tips You Can Use Right Now
I'll be the first to admit it. When video marketing started getting popular, I was NOT feeling it. Looking back, I can see it was because I was WAY over thinking it! ("What will I talk about?" "Don't I need a lot of equipment?" "I've got to get cute every time I shoot a video!!") As I worked … [Read more...]
Use Your Voice to Attract More Ideal Clients (SSMS Episode 65)
Want to gain more visibility online and connect with LOTS of ideal prospects? Try podcasting! Some service professionals shy away from marketing technique, but it’s actually an easy “push button” way to share your solutions and expertise. Plus, letting your audience hear your voice allows them to … [Read more...]
A Super Simple Guide to Podcasting
According to HubSpot in 2010, 45% of all Americans are aware of podcasting, while 23% of Americans listen to podcasts. This has increased from 11% in 2006. It is also estimated that 70 million people have listened to or viewed a podcast. So there's a high likelihood that a fair number of your … [Read more...]
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