How many times have you attended a networking event, had a number of great conversations with ideal prospects, collected a bunch of business cards and never followed up? Perhaps more times than you'd care to admit. The bad news: You likely missed out on a number of key opportunities to deepen … [Read more...]
Reconnect With Those New Year’s Resolutions and Bring Them To Life!
It’s likely that earlier this month (or even late in December) you said to yourself … “2010 is going to be different! I’m going to A, B and C and this year I’m REALLY going to do it!” Kudos to you for acknowledging improvements that need to be made in your business and having a strong desire … [Read more...]
Networking Isn’t “One Size Fits All”
Many solo service professionals don’t feel comfortable attending networking events, because it can be intimidating to have to meet new folks en-masse and “work the room”. Perhaps they think that the sole purpose of attending a networking event is to collect a bunch of business cards and get people … [Read more...]
Why You Should Write and Distribute Articles Online
Perhaps you’ve heard of the concept of article marketing, but have never really understood what that means or how it can be a critical factor in the online visibility of your business. Article marketing is a strategy that leverages the power of the Internet and combines it with consumer’s … [Read more...]
The Benefits of Blogging About Your Business
Most of us have heard that people buy from folks they “know, like and trust.” So a logical question for a solo service professional looking to consistently attract more clients to their business is, “how do I get prospects to know, like and trust me quickly?” … [Read more...]
Choosing A Target Market = More Money In Your Pocket
When I start working with a new client, one of the first tasks we work on is identifying their target marketing and creating their ideal client profile. Most of the time, the client will say something like, “if I focus on just one industry, I’m going to be missing out on working with other … [Read more...]
Welcome To Smart Simple Marketing!
Thanks for stopping by! I'm so excited to kick off this blog, on the first day of a new year and a new decade! Whoo-hoo! Smart Simple Marketing is all about providing simple, easy-to-implement strategies, resources and tools to help the solo service professional to succeed in entrepreneurship. … [Read more...]
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