One of the best strategies you can implement to have a successful business is attending live events, both to further your professional development and to connect with ideal prospects. Doing so will allow you to stay abreast of current trends in your industry, to connect with like minded … [Read more...]
Choose Specific Marketing Strategies for Specific Results
Marketing your business is not a one-time event that you participate in when you need to attract new clients or increase your revenue. To create long-term success in your business, you need to market consistently - each day, each week and each month to grow your business and attract a steady stream … [Read more...]
SSMS Episode #2: Why You Must Have A Business Blog
Posting regular, high-value content on your blog will work wonders to get potential clients to know, like, and trust you. So, if you don't already have a blog it's a MUST do for your to-do list...TODAY! Listen in for all the details. [display_podcast] … [Read more...]
Make It Easy For Clients to Choose You by Showcasing Your Success Stories
Your website is one of the most important pieces of marketing collateral you have. It serves as a hub for your services, portfolio, expertise and blog. More clients will find your website before they find you via social media, a referral or other marketing source. One of the best things to … [Read more...]
SSMS Episode #1: Choose Your Target Market To Make More Money In Your Business
Welcome to the Smart Simple Marketing Success podcast! My inaugural episode focuses on identifying your target market and creating your ideal client profile. Choosing your target market isn't about eliminating clients, but helping you to focus your marketing towards your ideal client and … [Read more...]
The #1 Way to Get More Clients from Your Website
There is one simple technique that can help you convert website visitors to potential clients. Having a website is more than just a "necessary" marketing piece. It's a critical step in helping potential clients find you, and qualifying that candidate before they even contact you. Part of your … [Read more...]
Package Your Services for Optimum Conversion
As a service provider, have you considered offering packaged services to your clients? Regardless of what kind of service you provide, what you're really offering is a specific solution to a specific problem. That's what your clients are looking for. They aren't really interested in how much you … [Read more...]
Increase Business With A Personal Note
Getting anything "good" in the mail these days is a challenge. Your mailbox is probably filled with bills, direct mail pieces (i.e. junk mail) and things you’d really rather not look at. Think about the last time you actually received a greeting card or personal handwritten note in the mail. When … [Read more...]
Identifying Your Unique Selling Proposition to Increase Revenues
Everyone has a special quality that makes them unique. What makes you...YOU? Being able to identify your unique selling proposition is critical to creating more revenue in your business. The more you can distinguish yourself from your colleagues and leverage your unique skills, the more your … [Read more...]
Outsource To Market Consistently and Create More Profits In Your Business
How many times have you heard that you have to market your business consistently to keep your client pipeline full? Probably too many times to keep track of. One of the biggest challenges solo service professionals face is scheduling time to market their business. To overcome this common … [Read more...]
