How do you attract the ideal client for your business? Follow these easy steps to wield your way through a pack of prospects and wind up with a selection of clients you love to work with. Let's be real about this, to have a successful business, you need to have clients -- so why not make it … [Read more...]
How to Turn Clients into Raving Fans with Referral Incentives
Having a client or another service professional refer you to someone in their network is the ULTIMATE compliment. It shows that they value your work and that you've made a significant difference in their life and/or business. It lends credence to your abilities and provides a measure of … [Read more...]
3 Simple Ways To Attract More Clients…NOW
"I need more clients!" Have you ever made this statement? Attracting ideal clients and keeping a full pipeline is often the number one challenge solo service professionals face. Fortunately, it is also one of the easiest challenges to overcome. By consistently implementing a few simple steps, … [Read more...]
How To Attract Ideal Clients With Ease (SSMS Episode 23)
In this week's free marketing podcast I discuss the immeasurable value of market research, how critical it is to know and understand the immediate needs and challenges of your current clients and ideal prospects, and how making yourself easily accessible to your target audience is paramount to … [Read more...]
Finding Clients In The New Economy
Smart business owners know consistently finding clients is crucial to their success. After all, without a steady stream of new and repeat customers, there’s nobody to serve, no money to be made, and no reason to keep the doors open. How do you find clients who are ready to buy, even though the … [Read more...]
How to Fine Tune Your Marketing Efforts to Attract More Clients – Part 4
You've gotten clear on what you want to accomplish in your business. You've set specific, measurable goals for yourself. You've mapped out a plan and scheduled time on your calendar to take consistent action. What else can you do to ensure that you achieve your goal of consistently attracting … [Read more...]
Attract More Clients And Grow Your Business By Attending Live Events (SSMS Episode 21)
Most service professionals include in-person networking as one of their primary marketing strategies. But how do you use these opportunities to really attract new clients? How can you best position yourself, make the right connections and really use live events to grow your business? This has been … [Read more...]
A Simple Way To Get Ideal Clients To Self-Select Into Working With You (SSMS Episode 19)
It goes without saying that you must have a website to be considered credible in today's marketplace. But just having a website isn't enough to consistently attract ideal clients. Is your website just a "pretty brochure" or is it "talking" to your prospective clients 24/7, showing them that you … [Read more...]
Social Networking for Business: Are You Doing What’s Right for Yours?
The BIG 3: Facebook, Twitter and LinkedIn. Everybody who's anybody has a profile in each. And it seems everybody is preaching the same thing: You HAVE to have a Facebook Fan Page You HAVE to be on Twitter You HAVE to join LinkedIn and participate in groups But, do you … [Read more...]
Attract Ideal Clients En-Masse With Public Speaking
Public speaking is one of the most effective ways to connect with ideal prospects for your service business. Even if you’re not entirely comfortable talking in front of a crowd, it would serve you well to add this strategy to your marketing mix. Why? For one reason, it’s the fastest way to … [Read more...]
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