Getting anything "good" in the mail these days is a challenge. Your mailbox is probably filled with bills, direct mail pieces (i.e. junk mail) and things you’d really rather not look at. Think about the last time you actually received a greeting card or personal handwritten note in the mail. … [Read more...]
Make It Easy For Clients to Choose You by Showcasing Your Success Stories
Your website is one of the most important pieces of marketing collateral you have. It serves as a hub for your services, portfolio, expertise and blog. More clients will find your website before they find you via social media, a referral or other marketing source. One of the best things to … [Read more...]
The #1 Way to Get More Clients from Your Website
There is one simple technique that can help you convert website visitors to potential clients. Having a website is more than just a "necessary" marketing piece. It's a critical step in helping potential clients find you, and qualifying that candidate before they even contact you. Part of your … [Read more...]
Package Your Services for Optimum Conversion
As a service provider, have you considered offering packaged services to your clients? Regardless of what kind of service you provide, what you're really offering is a specific solution to a specific problem. That's what your clients are looking for. They aren't really interested in how much you … [Read more...]
Increase Business With A Personal Note
Getting anything "good" in the mail these days is a challenge. Your mailbox is probably filled with bills, direct mail pieces (i.e. junk mail) and things you’d really rather not look at. Think about the last time you actually received a greeting card or personal handwritten note in the mail. When … [Read more...]
Identifying Your Unique Selling Proposition to Increase Revenues
Everyone has a special quality that makes them unique. What makes you...YOU? Being able to identify your unique selling proposition is critical to creating more revenue in your business. The more you can distinguish yourself from your colleagues and leverage your unique skills, the more your … [Read more...]
The Key to More Profits? Give ‘Em What THEY Want!
How would it feel to offer products, programs and services that your ideal clients snatch up at every opportunity? How would your business be different? How would your life be different? Pretty great, right? The first step to creating this reality is to get CRYSTAL clear on who your ideal … [Read more...]
Choosing A Target Market = More Money In Your Pocket
When I start working with a new client, one of the first tasks we work on is identifying their target marketing and creating their ideal client profile. Most of the time, the client will say something like, “if I focus on just one industry, I’m going to be missing out on working with other … [Read more...]
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