We all collect business cards. When you're out networking and meeting people, you get their business card and you give them yours. Then you get home or back to the office, you put their business card in a nice little pile and often never look at it again unless you need something, right? How can … [Read more...]
SSMS Episode #9 – How to Find The Hidden Profits in Your Business
Did you know there are pockets of money "hidden" in your business that you don't even see? It's true! For EVERY single client that I work with, the first thing I do is assess the opportunities in front of them (that they are too close to their business to see) and then create a "Money Map" to help … [Read more...]
Using the Upsell Strategy in Your Business to Create More Revenue
Upselling is not a new concept. It's actually deeply rooted in "regular" sales techniques. Think about how many upsell opportunities you encounter when purchasing virtually anything. For example: "What size fries would you like with your burger?" "How many ink cartridges would you … [Read more...]
How to Breakthrough Your Challenges and Get Back in Gear
It's hard to believe that more than half the year is over. It seems like time moves faster than you can keep up with when you are a solopreneur. There is so much to do and yet so little time. If you have felt "stuck" with where you're at in your business, especially as it relates to … [Read more...]
SSMS Episode #7 – How to Easily and Consistently Create Hot Content for Your Blog!
Maintaining a business blog is one of my favorite strategies for driving pre-qualified traffic to your website. But a lot of entrepreneurs I know shy away from starting a blog (or let it "die") because they can't imagine writing content every week. I hear your struggle! So today's episodes shares … [Read more...]
Leap Ahead to Achieve Your Goals With the Support of a Mastermind Group
Sometimes, the most difficult part about being a solopreneur is keeping yourself accountable. When you're the boss of yourself, there's no one looking over your shoulder to see if things are getting done. Of course there are clients, but since they pay the bills, getting their work done isn't … [Read more...]
SSMS Episode #6 – 7 Simple Steps to Following Up and Creating More Success In Your Business
The majority of entrepreneurs simply don’t follow-up on leads and interest in their business. Their lack of diligence is costing them BIG time and they’re leaving serious money on the table. But that doesn't have to be the case with you! Listen in this week as I share my proven seven step system … [Read more...]
Resources for Developing Your Social Media Brand
Having a consistent brand across ALL of your marketing materials is critical to conveying a clear message to your audience. This includes the look and feel of your social media profiles. Social media is one of the easiest ways to connect with ideal clients in en-masse and you'll do well to … [Read more...]
A Different Marketing Strategy: Participation on a Panel
Leveraging different ways to market your business is important to keep your name and service offerings on top of your target audience's mind. It also helps you diversify your marketing portfolio and measure the results of your activities to determine which methods work best for your … [Read more...]
SSMS Episode #5 – Reconnect With Your Goals and Start Creating Results
We've just passed the mid-way point of 2010. How are you doing with achieving the goals you established back in January? If you're not quite where you want to be, not to worry, there's still plenty of time to regroup. Check out this week's episode for a simple 3-step plan to get back on … [Read more...]
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