Working with your ideal clients and only your ideal clients doesn't have to be a fantasy. You can work with only the people you are meant to serve ALL the time - IF you know exactly what they want. Keeping in tune with what your ideal clients really want is the key to your success. So the first … [Read more...]
Use Social Media To Attract Ideal Clients
Social media is everywhere - it cannot be ignored. The most popular networks for small business owners are: Facebook, Twitter and LinkedIn. Chances are that you have a profile in each of these and strive to be pretty active. But is your activity leading to productivity? Being active in … [Read more...]
SSMS Episode #4 – 7 Insider Secrets to Effective Networking
Networking. Most entrepreneurs love it or it makes them cringe. Whichever side you're on, the important is to understand how to network effectively and how to use this strategy to create new opportunities and more revenue for your business. Enjoy today's episode as I share my insider … [Read more...]
Strengthen Relationships and Attract More Clients With A Personal Note
Getting anything "good" in the mail these days is a challenge. Your mailbox is probably filled with bills, direct mail pieces (i.e. junk mail) and things you’d really rather not look at. Think about the last time you actually received a greeting card or personal handwritten note in the mail. … [Read more...]
SSMS Episode #3 – Drive Massive Traffic To Your Website With Article Marketing
Perhaps you've heard of article marketing, but don't really understand what it is or how it can help you. This week's episode gives the nitty-gritty with action steps you can implement now to attract pre-qualified leads to your website! [display_podcast] … [Read more...]
Attend Live Events and Attract More Clients
One of the best strategies you can implement to have a successful business is attending live events, both to further your professional development and to connect with ideal prospects. Doing so will allow you to stay abreast of current trends in your industry, to connect with like minded … [Read more...]
Choose Specific Marketing Strategies for Specific Results
Marketing your business is not a one-time event that you participate in when you need to attract new clients or increase your revenue. To create long-term success in your business, you need to market consistently - each day, each week and each month to grow your business and attract a steady stream … [Read more...]
SSMS Episode #2: Why You Must Have A Business Blog
Posting regular, high-value content on your blog will work wonders to get potential clients to know, like, and trust you. So, if you don't already have a blog it's a MUST do for your to-do list...TODAY! Listen in for all the details. [display_podcast] … [Read more...]
Make It Easy For Clients to Choose You by Showcasing Your Success Stories
Your website is one of the most important pieces of marketing collateral you have. It serves as a hub for your services, portfolio, expertise and blog. More clients will find your website before they find you via social media, a referral or other marketing source. One of the best things to … [Read more...]
SSMS Episode #1: Choose Your Target Market To Make More Money In Your Business
Welcome to the Smart Simple Marketing Success podcast! My inaugural episode focuses on identifying your target market and creating your ideal client profile. Choosing your target market isn't about eliminating clients, but helping you to focus your marketing towards your ideal client and … [Read more...]