The number one question I get from clients regarding their newsletter content is “What should I be writing about?”. Many small business owners mistakenly believe that they shouldn’t email their list unless they have something new and noteworthy to share. Still others are under the mistaken … [Read more...]
Do You Have Amnesia Already?
Engagement Matters Episode 28: Don't forget the power of starting and growing an email community of sometimes pre-qualified leads. "Sometimes" is key because many people (or bots) join your list with no intention of connecting with you. But, that shouldn't cause you to get amnesia, cannot … [Read more...]
Email Frequency: How often should you email your list?
You click send, take a deep breath, cross your fingers, and mutter ‘the email frequency prayer’: Please let me be sending this at the best possible time. Please let people actually open it. Please let people click on the links. Please don’t let my email frequency be too often. … [Read more...]
Magnetically Build Your List and Attract New Leads
Even if you’re not currently offering a lead magnet on your website, you’ve probably seen them before – a free report for opting into an email newsletter, a free music download for filling out a survey, and so on. Some small business owners go to great lengths to offer dynamic lead magnets, or as … [Read more...]
You Live On A Different Planet If You Are Not Using Email Marketing
Engagement Matters 27: Is it Mars, Venus or Uranus? If you are not using email marketing to your advantage, you must be living on one of those planets. This episode of Engagement Matters discusses how you can intensify your engagement marketing strategy with email marketing. … [Read more...]
Long Vs Short Emails: Which style will convert your prospects into customers?
You may have noticed that some emails you receive from top marketing gurus are three or four sentences tops. Other emails contain paragraph after paragraph of long, scrolling copy that seems to go on forever. Some small business owners swear by "the scroll," while others insist that short and … [Read more...]
The Top 3 Email Programs for Busy Entrepreneurs
For many entrepreneurs and small business owners, email marketing remains something of a mystery. You know you’re supposed to be emailing your list, but when? How often? And what about? Choosing a great email program takes a lot of the guess-work out of email marketing, because you can measure … [Read more...]
7 Subject Line Tricks to Get Your Emails Opened
You get it. You need to be sending a regular email newsletter to stay in touch with prospects, create sales opportunities and increase engagement with your audience. What happens as soon as you hit send? You start looking at your reports to see who and how many people are opening your … [Read more...]
5 Tips to Increase Your Email Deliverability
Guest Article By Ryan Pinkham, Constant Contact You put a lot of work into creating your email campaigns each month. The last thing you want is to have your email flagged as spam, and not be seen by the audience you’re trying to reach. If you’re a Constant Contact customer, you’re in luck! We … [Read more...]
3 Easy Ways To Create Cash With Your Email Newsletter
How many times have you checked your email inbox today? How many times throughout the day do you check for new messages? The answer to these questions is likely more often than you'd like to admit. The good news is, though... you're not alone! Most of the prospective clients and customers you are … [Read more...]
