You see the need to stay in touch with your clients, prospects and supporters. You likely have great intentions of doing so. But for some reason, getting your newsletter out the door consistently just isn’t happening. You might be time crunched (but who isn’t), don’t have a clue what to … [Read more...]
5 Simple Shortcuts to Creating GREAT Newsletter Content When You’re Short On Time & Hate To Write
Since we launched the current version of the Smart Simple Marketing brand back in 2009, by far one of the most effective marketing strategies we've used has been our email newsletter. We've sent it out every week since March 2010 and have never missed a single issue. Because of that, every single … [Read more...]
How to Profit From Your Social Media Profiles
There is only ONE reason you should have a presence on social media for your business. That’s right. Just ONE. The reason is – to use the platform to connect with ideal prospects and get them on YOUR mailing list. It doesn’t matter how many fans, followers or connections you have if those … [Read more...]
15 Fresh Ingredients to Cook Up A Profitable Email List From Scratch
Whether your business “recipe for success” is focused on a few key milestones or you have a big, hearty vision you’re working to achieve, you’re going to get the best results when you use high-quality "ingredients." By that I mean you can "cook up" a profitable email list that is highly … [Read more...]
Build a Subscriber List That Begs to Hear From You
Have you ever played the board game Monopoly? As you may know, the objective of the game is to become the wealthiest player through buying renting and selling property. The moniker itself tells you the whole point of playing. How can the objective of Monopoly help you to build your business? Just … [Read more...]
List Building Tips To Get More Clients
Email marketing is, by far, the most cost effective online marketing strategy around. A recent statistic I read shared that for every $1 spent, $44.25 is the average return on email marketing investment. (Source: Experian) To utilize email marketing, however, of course you must have a list of … [Read more...]
Engagement Matters 04: Use Email to Increase Your Revenue
Most folks start each business day with a common activity: checking their email. Why not take advantage of this fact and leverage this habit by using email to regularly engage with your target market and attract ideal clients? Watch this video to learn how to use email to determine what … [Read more...]
4 Ways to Keep Your Clients and Prospects Interested In Your Offers
As you start to plan your marketing activities for the new year, one aspect of your strategy you will want to give serious thought in the coming year is developing a higher level of engagement. Engagement simply means your audience’s reaction to your marketing. It’s when they follow through on … [Read more...]
9 Ways to Use Email to Boost Your Revenue NOW
Did you know that... 91% of consumers reported checking their email at least once a day. (ExactTarget) 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study) For every $1 spent, $44.25 is the average return on … [Read more...]
5 Simple Reasons You MUST Stop Ignoring Email Marketing
As a small business, your passion for what you do and the quality of your solutions are what separate you from your competitors. When you use email marketing to stay in touch with your audience, you’ll be able to reinforce those relationships and connect with your customers in a way no one else … [Read more...]
