What is a marketing strategy? I like to define it as “a process that allows you to concentrate your limited resources on the greatest opportunities to increase your visibility, sales and income.” For example, let's say you have the goal to enroll 3 new clients within the next 30 days. You should … [Read more...]
Want more profits? Be more specific!
Being more successful and more profitable in your business can be had by: Being SPECIFIC in who choose to work with Being SPECIFIC with the goals you set and the marketing strategies you choose to achieve those goals Being SPECIFIC with how you spend your time It's SO easy to be … [Read more...]
Simple SEO Strategies That REALLY Work (Infographic)
Search Engine Optimization, aka SEO, is a marketing strategy that often eludes busy professionals like you and me. Yes, we know we need to pay attention to it. But it seems overly technical, time consuming and confusing to figure it out all out. Not to mention the fact that the big search engines … [Read more...]
Exponentially Increase Your Revenue Through Speaking
One of the fastest ways to increase your revenue is to make yourself available as a public speaker. It’s quite all right if you have never done it before. If you focus on a topic that's truly of interest to your audience, prepare well in advance and formulate a follow up system you really can't … [Read more...]
Irresistible Pricing That Works For You AND Your Clients
You may not realize it, but each time you eat at a restaurant, you have an opportunity to learn a valuable marketing lesson. You arrive at the restaurant, are greeted and tell the hostess how many you have in your party. You're then seated and the host offers a well-designed menu. When you read … [Read more...]
Follow These Tips to Make Sure Your Website Doesn’t Get Hijacked!
Your website is the MOST important online collateral you have. Watch this video to learn how to keep your online presence safe and reflective of the image you want to portray of your business? Here are the resources I mentioned in the video: Domain Registration - GoDaddy Web Hosting - … [Read more...]
A Simple Analysis That Defeats Marketing Paralysis – Part 3 of 3
You've likely heard me say, "marketing is simply a matter of sharing solutions with people who are already looking for them." To get the results you're looking for (more clients, more income, more visibility, etc.) you must also market consistently. I understand that it can be overwhelming trying … [Read more...]
A Simple Analysis That Defeats Marketing Paralysis – Part 1 of 3
The term analysis paralysis is fitting when a person over-analyzes a situation to the point where a decision is avoided or action is not taken, thus paralyzing the outcome. Success ALWAYS responds to decisive action. So even if an action you take leads to an outcome you didn't expect, it doesn't … [Read more...]
How to Get Back on Track With Your Goals and Increase Your Profits
Do you remember the goals that you set for 2012? How are you doing with being on track with those? I am asking you this for a VERY important reason. I want you to focus on your goals, remember them and crush them! Every year, people in general start the year off with fascinating expectations. But … [Read more...]
How to Get Your Phone Ringing Off the Hook!
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