Social media – it’s one of the most overhyped words in online marketing – so much so that many service professionals have thrown the baby out with the bath water and given up. However, when you learn to use social media consistently and correctly it can be a great boon to your business. Here are … [Read more...]
Package Your Marketing Message to Capture Their Attention
If you want to consistently attract ideal clients to your solo practice, you need to have a clear marketing message. In addition to defining your message, you need to figure out how to package your message for maximum results. How you present your marketing messages makes a BIG difference … [Read more...]
How to Find Out EXACTLY Where You Should Be Promoting Your Business
I recently reviewed my client list over the past 18 months to see where my clients had come from so that I could fine tune my marketing efforts. You see, Smart Simple Marketing is not about doing more. It's not about doing the "latest and greatest thing". It about doing what works and doing that … [Read more...]
Use Ideal Strategies to Get More Ideal Clients (SSMS Episode 54)
Choosing the right marketing strategies can make the difference between a struggling business and a thriving business. In this week’s article, I’ll show you how to discover the best marketing techniques for your ideal clients AND share a proven technique that I’ve personally used to increase my … [Read more...]
Focus on the Transformation and Get More Clients
When you think about talking with prospective clients about what you do, you may be tempted to tell them all about how you do what you do. But think about it - is that really what they want to know? Are they really interested in exactly what you do? In most cases, they aren’t. In reality, they … [Read more...]
The Top 3 Strategies for Profitable Networking
One of the best ways to get your ideal clients interested in your solutions is very simple - talk to them about how you can solve their problems. You may already be telling people you know about what you do, but there is a lot more to talking to your target market than that. There are networking … [Read more...]
Old Marketing Methods That Get You New Clients
Whether you've been in business for one month or ten years, there are basic marketing strategies that ALWAYS work, but that are easy to overlook. As you look to meet your goals of generating a certain amount of revenue, working with a certain number of clients, or breaking into a certain market, you … [Read more...]
Speak Your Client’s Language and Keep Your Pipeline Full
If you want to pump up your profits, you have to get clear about exactly what you are offering your customers and offer it to them in a way that is compelling and interesting. The best way to do this is to position yourself as a problem solver for your ideal prospects. If you can solve problems for … [Read more...]
Stop Being Overwhelmed and Start Marketing
Feeling overwhelmed with marketing your business? We've all been there at one time or another. But you don't have to stay there! Being in a constant state of overwhelm is a choice. It's a choice one makes partially as a result of a limiting belief that being successful in business is hard and … [Read more...]
No Cost Marketing Strategies That Work (SSMS Episode 43)
Do you feel stuck in your business because you don’t have enough money to devote to marketing? While there are great marketing programs out there that are worth an investment, you don’t have to have a huge budget in order to get more clients and generate more revenue. In this week’s podcast, I share … [Read more...]
