Wil and I were hanging out at the beach yesterday and though I was resting and enjoying the afternoon sunshine, I learned a very important marketing lesson that I wanted to share with you. Check it out: How can you apply this lesson to your business? Share your thoughts with me below. … [Read more...]
How to Choose the Right Marketing Strategies for Your Business
What is a marketing strategy? I like to define it as “a process that allows you to concentrate your limited resources on the greatest opportunities to increase your visibility, sales and income.” For example, let's say you have the goal to enroll 3 new clients within the next 30 days. You should … [Read more...]
How to Set Goals That Get Results (SSMS Episode 86)
[display_podcast] You started your business to make a great living doing the work you love. NOT to unintentionally run a non-profit organization. To ensure that you create the profitable, successful business you deserve you must set and achieve goals. For some folks this is easier said then done, … [Read more...]
Want more profits? Be more specific!
Being more successful and more profitable in your business can be had by: Being SPECIFIC in who choose to work with Being SPECIFIC with the goals you set and the marketing strategies you choose to achieve those goals Being SPECIFIC with how you spend your time It's SO easy to be … [Read more...]
S.M.A.R.T. Goals Equals Definite Results
The halfway point of 2012 is quickly approaching. My question to you is this, "Are you at the halfway point of accomplishing all of the goals that you have set for your business?" Now is the time to review your progress! Don't be afraid! You won't know where you're at if you don't look. And … [Read more...]
Packaging Your Services to Get More Clients & Increase Your Income (SSMS Episode 85)
[display_podcast] You are looking for more clients. Your prospects are looking for the exact solutions you offer. So why is there is a disconnect between the two of you? The key to unlocking more profits could be in how you are presenting your services. Listen in as I teach you how to create … [Read more...]
A Marketing Recipe That Is Guaranteed to Succeed (SSMS Episode 82)
[display_podcast] A lot of folks marketing "strategy" is throwing stuff out into the world and seeing what sticks. Some jump from idea to idea, concept to concept and never make any progress. To me, marketing is like cooking (which I LOVE) and to create real success in your business you need to … [Read more...]
How to Network for Dollars
Let’s face it. Most folks go to a networking event hoping to close new business. Is that the case with you? If so, then you need a plan to make this happen. Simply showing up and collecting a few business cards, is NOT going to create new money in your business. … [Read more...]
A Simple Analysis That Defeats Marketing Paralysis – Part 3 of 3
You've likely heard me say, "marketing is simply a matter of sharing solutions with people who are already looking for them." To get the results you're looking for (more clients, more income, more visibility, etc.) you must also market consistently. I understand that it can be overwhelming trying … [Read more...]
A Simple Analysis That Defeats Marketing Paralysis – Part 2 of 3
You may be familiar with the phrase, “throw enough against a wall and something is bound to stick." That might be true, but as you market your business (which is really just sharing solutions with people who are already looking for them) wouldn't you rather know what is going to stick before you … [Read more...]
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