Most service professionals know that they need to market their business consistently to get great results. But knowing and doing are two very different things. It can seem challenging to market consistently when you’re so busy serving your clients, actually running your company, and trying to take … [Read more...]
Grow Your Business With These 4 Keys to a Winning Workshop
Offline marketing is sometimes ignored by solo service professionals – but it shouldn’t be! By holding workshops and in-person appearances in your local area, you can increase your income, raise your public profile, and build a foundation for a stronger business in the future. In addition, you help … [Read more...]
Step-by-Step Social Media for Busy Entrepreneurs
It isn't rocket science, but for a lot of small businesses, a simple step-by-step social media plan seems difficult to create. Yet, developing one takes all the intimidation and guess work out of using this popular tool for business marketing. If you've been holding off on using social media … [Read more...]
3 Simple Ways To Create Additional Streams of Income
At some point, many service professionals start to tire of trading their time for dollars, but may feel stuck in trying to figure out how to easily increase their income. However, diversifying your revenue is easier than you think! Adding new streams of income will help you grow a healthy business … [Read more...]
Why Search Engine Marketing Research Is Important
Many of my clients come to me with preconceived ideas about what phrases they want their website to show up for on the search engines like Google. Sometimes they hand me a list, and say, "I want to be number one for these words, how much will it cost?" Before jumping into that conversation, I … [Read more...]
Boost Your Bottom Line with Bonuses and Incentives
One of the best ways to entice buyers to grab one of your service packages is to add bonuses and/or incentives to make the offer compelling and irresistible. Bonuses and incentives can have little or no cost to you, but they definitely add value for your prospects. In your clients’ eyes, you are … [Read more...]
Create Profitable Packages in 5 Easy Steps (SSMS Episode 34)
Creating a compelling services menu for your business is one of the most important aspects of your marketing. Unfortunately, many professionals just slap up a list with prices and hope for the best! They are missing out on a great opportunity to entice their prospects and encourage them to buy. In … [Read more...]
Market Research for Non-Marketers
We are often afraid to ask people what they think, but doing exactly that is so important when we’re about to launch a big project, product, or a marketing venture. It’s key to make sure you’re on the right track before spending lots of time, money, effort, and hope on an endeavor. This is why it’s … [Read more...]
3 Simple Steps to Creating Packages That Sell (SSMS Episode 33)
If you have ever struggled to package and price your services, you'll really appreciate this week's podcast. I share a simple three step system to create packages that not only boost your income but are irresistible to clients. Once you learn the keys to identifying what they need, you’ll be able to … [Read more...]
Three Steps to Showcasing Your Services For More Sales
Charging what your services are worth is simple. But in order to do that you know be clear about the value of what you offer. When you start to think about pricing your services, or updating your prices, you need to consider how much value your clients are receiving. That value is calculated not … [Read more...]
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