Upselling is not a new concept. It's actually deeply rooted in "regular" sales techniques. Think about how many upsell opportunities you encounter when purchasing virtually anything. For example: "What size fries would you like with your burger?" "How many ink cartridges would you … [Read more...]
SSMS Episode #8 – The #1 Thing Holding You Back from BIG Profits in Your Business
Have you set a goal for yourself and your business and find yourself struggling to make it happen? Are you wondering why having the business you desire seems just out of reach? If so, you're not alone. A lot of solo service professionals feel this way. The good news is the answer is very simple. And … [Read more...]
How to Breakthrough Your Challenges and Get Back in Gear
It's hard to believe that more than half the year is over. It seems like time moves faster than you can keep up with when you are a solopreneur. There is so much to do and yet so little time. If you have felt "stuck" with where you're at in your business, especially as it relates to … [Read more...]
Strengthen Relationships and Attract More Clients With A Personal Note
Getting anything "good" in the mail these days is a challenge. Your mailbox is probably filled with bills, direct mail pieces (i.e. junk mail) and things you’d really rather not look at. Think about the last time you actually received a greeting card or personal handwritten note in the mail. … [Read more...]
The #1 Way to Get More Clients from Your Website
There is one simple technique that can help you convert website visitors to potential clients. Having a website is more than just a "necessary" marketing piece. It's a critical step in helping potential clients find you, and qualifying that candidate before they even contact you. Part of your … [Read more...]
Package Your Services for Optimum Conversion
As a service provider, have you considered offering packaged services to your clients? Regardless of what kind of service you provide, what you're really offering is a specific solution to a specific problem. That's what your clients are looking for. They aren't really interested in how much you … [Read more...]
Identifying Your Unique Selling Proposition to Increase Revenues
Everyone has a special quality that makes them unique. What makes you...YOU? Being able to identify your unique selling proposition is critical to creating more revenue in your business. The more you can distinguish yourself from your colleagues and leverage your unique skills, the more your … [Read more...]
Want more profits? Work your plan!
Last week's article detailed the importance of developing your "Money Map" (a.k.a. marketing plan) so that you have clear direction on how you're spending your time, energy and resources to attract clients, develop your business and make more money. Once you've put forth the effort to create … [Read more...]
Reconnect With Those New Year’s Resolutions and Bring Them To Life!
It’s likely that earlier this month (or even late in December) you said to yourself … “2010 is going to be different! I’m going to A, B and C and this year I’m REALLY going to do it!” Kudos to you for acknowledging improvements that need to be made in your business and having a strong desire … [Read more...]
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