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Using the Upsell Strategy in Your Business to Create More Revenue

By Sydni Craig-Hart

Upselling is not a new concept.  It's actually deeply rooted in "regular" sales techniques.  Think about how many upsell opportunities you encounter when purchasing virtually anything. For example: "What size fries would you like with your burger?" "How many ink cartridges would you … [Read more...]

Filed Under: Business Management, Marketing Strategy, Planning Tagged With: Affiliate Marketing, Marketing Strategy, Smart Simple Marketing, Sydni Craig-Hart, Upsell Strategy



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

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SSMS Episode #8 – The #1 Thing Holding You Back from BIG Profits in Your Business

By Sydni Craig-Hart

Have you set a goal for yourself and your business and find yourself struggling to make it happen? Are you wondering why having the business you desire seems just out of reach? If so, you're not alone. A lot of solo service professionals feel this way. The good news is the answer is very simple. And … [Read more...]

Filed Under: Accountability, Marketing Strategy, Planning, Podcast Tagged With: Accountability, Marketing Goals, Planning, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

How to Breakthrough Your Challenges and Get Back in Gear

By Sydni Craig-Hart

It's hard to believe that more than half the year is over.  It seems like time moves faster than you can keep up with when you are a solopreneur.  There is so much to do and yet so little time. If you have felt "stuck" with where you're at in your business, especially as it relates to … [Read more...]

Filed Under: Accountability, Business Management, Marketing Mindset, Planning Tagged With: Accountability, Marketing Mindset, Planning, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Strengthen Relationships and Attract More Clients With A Personal Note

By Sydni Craig-Hart

Getting anything "good" in the mail these days is a challenge.  Your mailbox is probably filled with bills, direct mail pieces (i.e. junk mail) and things you’d really rather not look at.  Think about the last time you actually received a greeting card or personal handwritten note in the mail.  … [Read more...]

Filed Under: Attract Perfect Clients, Business Management, Marketing Strategy, Maximizing Your Time, Planning Tagged With: Client Relations, clients, handwritten note, marketing, potential clients, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

The #1 Way to Get More Clients from Your Website

By Sydni Craig-Hart

There is one simple technique that can help you convert website visitors to potential clients.  Having a website is more than just a "necessary" marketing piece.  It's a critical step in helping potential clients find you, and qualifying that candidate before they even contact you. Part of your … [Read more...]

Filed Under: Attract Perfect Clients, Marketing Strategy, Planning Tagged With: clients, ideal client, Planning, questions, website



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Package Your Services for Optimum Conversion

By Sydni Craig-Hart

As a service provider, have you considered offering packaged services to your clients? Regardless of what kind of service you provide, what you're really offering is a specific solution to a specific problem. That's what your clients are looking for.  They aren't really interested in how much you … [Read more...]

Filed Under: Attract Perfect Clients, Business Management, Marketing Strategy, Planning Tagged With: hourly rate, pricing, services, Smart Simple Marketing, Sydni Craig-Hart, time, timeframe



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Identifying Your Unique Selling Proposition to Increase Revenues

By Sydni Craig-Hart

Everyone has a special quality that makes them unique. What makes you...YOU? Being able to identify your unique selling proposition is critical to creating more revenue in your business. The more you can distinguish yourself from your colleagues and leverage your unique skills, the more your … [Read more...]

Filed Under: Attract Perfect Clients, Business Management, Planning Tagged With: determine your USP, ideal client, Smart Simple Marketing, Sydni Craig-Hart, unique selling proposition, USP



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Want more profits? Work your plan!

By Sydni Craig-Hart

Last week's article detailed the importance of developing your "Money Map" (a.k.a. marketing plan) so that you have clear direction on how you're spending your time, energy and resources to attract clients, develop your business and make more money. Once you've put forth the effort to create … [Read more...]

Filed Under: Accountability, Business Management, Marketing Strategy, Planning Tagged With: Focus on Goals, marketing, Money Map, Smart Simple Marketing, Sydni Craig-Hart, Work Your Plan



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Reconnect With Those New Year’s Resolutions and Bring Them To Life!

By Sydni Craig-Hart

It’s likely that earlier this month (or even late in December) you said to yourself … “2010 is going to be different! I’m going to A, B and C and this year I’m REALLY going to do it!” Kudos to you for acknowledging improvements that need to be made in your business and having a strong desire … [Read more...]

Filed Under: Accountability, Business Management, Planning Tagged With: Accountability, marketing action plan, marketing planning, New Year’s resolutions, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com
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