Problem: “I don’t have enough clients”
Instead of allowing fear to paralyze you, use your energy to take these five simple action steps:
- Commit to focusing on JUST client attraction for a period of 90 days – This means ALL of your marketing is solely focused on getting clients. Not working on increasing your Twitter followers. Not showing up at your local community chamber of commerce event “just because”. Not sending out random emails to your list.
EVERYTHING you do needs to be focused on getting new clients in the door.
- Decide on whom you’re going to target – You can’t be all things to all people, especially if your goal is to enroll a few new clients over the next 90 days. Choose ONE target market and get clear on whom within that target market is your ideal client. (Our toolkit can help you: “5 Simple Steps to More Clients, More Visibility and More Freedom”.)
Since you don’t have the same marketing budget as Nike, you need to be CRYSTAL clear on who your perfect client is so you can spend your time, money and energy wisely. Get as specific as possible – write down a complete persona with your client’s age, gender, family structure, job, needs, personality traits, problems, goals and preferences. The more specific you are, the easier it’s going to be to find and engage the exact people you want to business with.
NOTE: Choosing your target market and creating an ideal client profile does NOT lock you into one type of client for forever. This also does NOT mean you say no to prospective clients who don’t exactly meet your ideal client profile. Choosing a target market and focusing your marketing on a specific ideal client profile will help you to get better results, in less time, with less effort.
- Choose specific marketing strategies to meet your goal – Depending on how long you’ve been in business and who you are targeting, you want to focus on 2-3 specific marketing strategies that will connect you with prospective clients.You’ll get much better results if you consistently focus on 2-3 key strategies (i.e. networking directly with your target market, following up with past clients, buying leads pay-per-click ads, etc.) than spreading yourself too thin and too wide.
Where is your ideal client already “hanging out” online and offline? THAT is where you need to focus your marketing efforts.
- Be consistent – Marketing to get clients does NOT work when done haphazardly. If you don’t have enough clients that means you have plenty of time to focus on marketing.Choose a dedicated time each workday and invest that, preferably at the start of your day, in taking action on the 2-3 marketing strategies you’ve chosen.
Don’t leave this to chance. Book an appointment with yourself on your calendar, take that appointment seriously and follow-through. Your business and your bank account will thank you.
- Track, track, track! – As you start taking action on your marketing plan, you’ll see what’s working and what’s not. Track every detail – email opens, click through rates, the email inquiries you receive, which prospects convert to clients and what they buy.The more information you collect within a 90 day period – the LESS work you’ll have to the following quarter. During the following quarter you can then simply focus on what worked and keep getting the same, if not better results.
You can completely transform your business within the next 90 days. I’ve done. I’ve helped countless clients do it. And you can do it too.
Don’t stay stuck in a place of fear and overwhelm. Just take the first step and keep looking for solutions.
You’ll be amazed at what kind of results you can create with a little focus and consistency.
Andreas Wettstein says
Thanks for the great input
I like the “keep it simple” message in article. Too often we overcomplicate things, at least I do.
It is also about making up your mind about what you really want, something I ofter find hard. So for the tips to work, I first must make up my mind that I really really WANT to focus almost exclusively on attracting clients for the next 90 days. It is something I must truly feel that I want. Otherwise the rest is half-hearted.