I recently reviewed my client list over the past 18 months to see where my clients had come from so that I could fine tune my marketing efforts. You see, Smart Simple Marketing is not about doing more. It's not about doing the "latest and greatest thing". It about doing what works and doing that … [Read more...]
5 Keys to an Irresistible Services Menu
In last week’s article, we went over some of the basic steps to create a great services menu. As a service provider, your menu of services will be one of the critical factors in whether or not someone hires you. By paying attention to these five keys you can make sure that you are developing a menu … [Read more...]
5 Simple Steps to Eliminating Your Time Wasters
Time. It's the most precious resource we have and one of the very few that cannot be replaced. For service professionals looking to create a highly successful, lifestyle-focused business it is essential that we use the gift of time well so that we can achieve our goals. One of the top … [Read more...]
How to Fine Tune Your Marketing Efforts to Attract More Clients – Part 4
You've gotten clear on what you want to accomplish in your business. You've set specific, measurable goals for yourself. You've mapped out a plan and scheduled time on your calendar to take consistent action. What else can you do to ensure that you achieve your goal of consistently attracting … [Read more...]
How to Fine Tune Your Marketing Efforts To Attract More Clients – Part 3
Last week we discussed how to set achievable goals for your business and why this is so important. The next step is to simply start taking action. Unfortunately, this is often where service professionals get stuck. If we allow it to, analysis paralysis can set in and we can find ourselves … [Read more...]
How to Fine Tune Your Marketing Efforts to Attract More Clients – Part 2
Last week we discussed how to get clear on what is (and what is not) working in your business, so that you can make the necessary adjustments and start seeing better results with your marketing. Once you are clear on what you'd like to change and just what your baseline is, it's time to start … [Read more...]
