Have you ever read an advertisement that goes something like this: MAKE $10,000 WEEKLY WHILE YOU SLEEP!! I sometimes laugh at the hype-y claims that are made in internet marketing. Oftentimes, the hype leads you down a path of making several purchases before you even learn the first … [Read more...]
A Simple Analysis That Defeats Marketing Paralysis – Part 2 of 3
You may be familiar with the phrase, “throw enough against a wall and something is bound to stick." That might be true, but as you market your business (which is really just sharing solutions with people who are already looking for them) wouldn't you rather know what is going to stick before you … [Read more...]
A Simple Analysis That Defeats Marketing Paralysis – Part 1 of 3
The term analysis paralysis is fitting when a person over-analyzes a situation to the point where a decision is avoided or action is not taken, thus paralyzing the outcome. Success ALWAYS responds to decisive action. So even if an action you take leads to an outcome you didn't expect, it doesn't … [Read more...]
Marketing a Small Business in 2012: Free Coffee Break Advice
PRESS RELEASE Sydni Craig-Hart, founder of Smart Simple Marketing, announced that they will be hosting weekly expert conversations with professionals who will help small business owners implement simple, profitable marketing strategies in 2012. These "Take 10" ten minute coffee breaks will be … [Read more...]
A Simple Marketing Strategy to Build Trust and Increase Sales (SSMS Episode 64)
There's one simple, inexpensive and reliable way to develop a relationship with your audience that will lead to more sales. By growing an email marketing list you can stay in touch with your target market and turn interested traffic into eager buyers. In this week's article you'll learn how to … [Read more...]
