[display_podcast] There are a lot of misconceptions about what branding is, as it relates to small business, and what it has to do with your creating a successful business. In this week's episode, I break down what this term really means, what it has to do with you and how to create a compelling … [Read more...]
Want More Clients? “BE” Your Brand!
It’s possible that when you think of brand, what comes to mind is a company’s logo or an image that represents them. You may also think of a particular tag line. For example, if you heard me say, “Just Do It,” Nike would instantly pop into your mind. Or, if I said, “The Ultimate Driving Machine,” … [Read more...]
A Simple Formula for Effective Marketing
You have started a small business. Congratulations! Now, what is more important than starting a business? STAYING IN BUSINESS! We discussed recently the importance of having a powerful mindset that will support all of your business and life goals. It's also important to have the proper … [Read more...]
Deliver Your Marketing Messages With Maximum Impact (SSMS Episode 56)
Did you know that the way that you package your marketing messages can make a big difference in whether or not those messages get through? Understanding your audience and presenting your message in a variety of ways can help you connect with more of your ideal clients. In this week's podcast I share … [Read more...]
How To Understand What Your Clients REALLY Want (SSMS Episode 55)
Do you understand what your clients need from you? Are you sure? The only way to create services, packages and programs that meet their needs is to understand those needs completely. In this week's podcast, I'm sharing three top strategies for getting to know the needs of your clients so you know … [Read more...]
Use Ideal Strategies to Get More Ideal Clients (SSMS Episode 54)
Choosing the right marketing strategies can make the difference between a struggling business and a thriving business. In this week’s article, I’ll show you how to discover the best marketing techniques for your ideal clients AND share a proven technique that I’ve personally used to increase my … [Read more...]
How to Never Run Out of Clients (SSMS Episode 45)
Do you ever wonder why some service providers in your industry seem to have a wildly successful business while you are struggling along just trying to make ends meet? It's not likely that the star players in your industry are any smarter, better educated or better connected than you are. Their … [Read more...]
