Your website is the number one marketing resource for your business. But far too many small business owners aren’t using this important online real estate to its full potential. With the wrong approach, your website goes from a marketing asset to a liability. Even if you’re not a web designer, … [Read more...]
A Simple Analysis That Defeats Marketing Paralysis – Part 2 of 3
You may be familiar with the phrase, “throw enough against a wall and something is bound to stick." That might be true, but as you market your business (which is really just sharing solutions with people who are already looking for them) wouldn't you rather know what is going to stick before you … [Read more...]
A Simple Analysis That Defeats Marketing Paralysis – Part 1 of 3
The term analysis paralysis is fitting when a person over-analyzes a situation to the point where a decision is avoided or action is not taken, thus paralyzing the outcome. Success ALWAYS responds to decisive action. So even if an action you take leads to an outcome you didn't expect, it doesn't … [Read more...]
Networking For Profits (Even If You Hate Networking) – SSM “Take 10″ Episode #7
[display_podcast] Perhaps you love networking. Or not. Either way, it's a simple and highly effective way to create more profits in your business. Listen in as my friend Devora Zack, author of "Networking for People Who Hate Networking" and a veteran consultant shares her best networking tips. … [Read more...]
Top 10 Tools for Effective Content Marketing
Your ideal prospects will only buy from you if they know you, like you and trust you. One easy way to develop credibility with them is to create content to address their needs and share your expertise. There are endless ways you can do this, but you want to be strategic in your efforts and … [Read more...]
4 Steps to Powerful Subject Lines That Get Results
Your subject line can make or break your email marketing efforts. With the right subject line, you’ll make an impact with your list members and encourage them to open your email and take a look inside. Also, you can increase your sales, deepen your connection and be more valuable to the … [Read more...]
Simple Tracking Tips for Better Marketing Results
If you want to get the best results from your marketing efforts, you’ve got to be strategic in your approach. Choosing the right strategies for your business starts with selecting techniques that fit your goals and the solutions your ideal prospects are looking for. Then you need to IMPLEMENT those … [Read more...]
