When you think about talking with prospective clients about what you do, you may be tempted to tell them all about how you do what you do. But think about it - is that really what they want to know? Are they really interested in exactly what you do? In most cases, they aren’t. In reality, they … [Read more...]
Connect With Your Clients On Their Terms – And Increase Your Profits!
If you want to fill your pipeline with prospects and increase your income, you have to speak the language of your ideal clients. When you speak their language, you’ll be able to connect with them on a deeper level and show that you understand their problems. Some solo professionals struggle with … [Read more...]
3 Keys to Providing the Right Solutions For Your Clients’ Needs
Successful service professionals know that they are problem solvers for their clients. Positioning yourself as a problem solver helps your clients instantly see how working with you will make a difference in their life and/or business. It can also help your unique business stand out in the market. … [Read more...]
Speak Your Client’s Language and Keep Your Pipeline Full
If you want to pump up your profits, you have to get clear about exactly what you are offering your customers and offer it to them in a way that is compelling and interesting. The best way to do this is to position yourself as a problem solver for your ideal prospects. If you can solve problems for … [Read more...]
How To Attract Ideal Clients With Ease (SSMS Episode 23)
In this week's free marketing podcast I discuss the immeasurable value of market research, how critical it is to know and understand the immediate needs and challenges of your current clients and ideal prospects, and how making yourself easily accessible to your target audience is paramount to … [Read more...]
Finding Clients In The New Economy
Smart business owners know consistently finding clients is crucial to their success. After all, without a steady stream of new and repeat customers, there’s nobody to serve, no money to be made, and no reason to keep the doors open. How do you find clients who are ready to buy, even though the … [Read more...]
