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5 Simple Steps To More Clients Within 90 Days

By Sydni Craig-Hart

Problem: “I don’t have enough clients” Solution: Paying clients are the lifeblood of your business. When you are faced with the fact that your client load isn’t what you’d like it to be, the first reaction might be to panic. Instead of allowing fear to paralyze you, use your energy to take … [Read more...]

Filed Under: Marketing Advice, Marketing Coach Tagged With: Consistent Marketing, Getting New Clients, ideal client, Marketing Plan, marketing strategies, Prospective Clients, small business marketing, Smart Simple Marketing, Sydni Craig-Hart, Target Market



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

3 Powerful Marketing Tools to Create Customers for Life

By Sydni Craig-Hart

As a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right? You’re simply trying to sell your product or service to the people who want … [Read more...]

Filed Under: Attract Perfect Clients, Marketing Advice, Marketing Coach, Marketing Intelligence, Strategic Marketing Tagged With: ideal client, Niche, small business marketing, Small Business Marketing Tools, Small Business Owner, Smart Simple Marketing, Sydni Craig-Hart, Target Market



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

5 Simple Shortcuts to Creating GREAT Newsletter Content When You’re Short On Time & Hate To Write

By Sydni Craig-Hart

Since we launched the current version of the Smart Simple Marketing brand back in 2009, by far one of the most effective marketing strategies we've used has been our email newsletter. We've sent it out every week since March 2010 and have never missed a single issue. Because of that, every single … [Read more...]

Filed Under: Email Marketing Tagged With: Creating Content, Email Marketing, ideal client, Newsletter, Prospective Clients, small business marketing, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

3 Things You Can Do RIGHT NOW To Be More Attractive to Prospects

By Sydni Craig-Hart

Finding new prospects for your business is similar to dating. At the first encounter there is a level of attraction that causes a person to want to get know more about the individual who has caught their attention. After learning more about this attention grabbing person, a decision is made as to … [Read more...]

Filed Under: Business Management Tagged With: Business Relationships, ideal client, potential clients, small business marketing, Small Business Owners, Smart Simple Marketing, Sydni Craig-Hart, Target Market



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

How to Create A Tribe Of Raving Fans That Grow Your Business For You

By Sydni Craig-Hart

Don't you love it when you receive a compliment? You likely feel validated, intelligent, successful and helpful. Don't you also feel more confident? Especially when the compliment has to do with your work and your business? Of course you do! Even better, don't you LOVE it when you … [Read more...]

Filed Under: Content Marketing, Marketing Tips, Online Marketing, Smart Marketing Tagged With: Business Raving Fans, Business Relationships, ideal client, Profitable Small Business, Small Business Success, Smart Simple Marketing, Sydni Craig-Hart, Target Audience



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

How to Find a Steady Stream of New Clients for Your Salon or Spa

By Sydni Craig-Hart

Have you ever heard a marketing consultant tell you that you need to identify your ideal client profile? (Heck, you've probably heard me say it a few times if you've been hanging out at ProfitableSpa for any length of time). Most folks start thinking about demographics: age, education, income … [Read more...]

Filed Under: Referral Marketing Tagged With: ideal client, marketing, Marketing Efforts, Profitable Spa, Salons, Spas, Sydni Craig-Hart



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

How To Create A Solutions-Based Business

By Sydni Craig-Hart

Ouch, I’m in pain over here! It doesn’t matter who you are or what you do. If you can solve my problem, I will happily give you my time and money. We each have a pain that needs healing, an itch that needs scratching, or a problem that needs a solution. And we're on the hunt for that … [Read more...]

Filed Under: Attract Perfect Clients Tagged With: Business Solutions, ideal client, marketing, Smart Simple Marketing, Solution-based Business, Sydni Craig-Hart



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

How to Find Clients You LOVE!

By Sydni Craig-Hart

AAARRRGGHHH!! Do you scream after working with a particular client? It is not the end of the world when you find yourself in a working relationship that is well, NOT working. I would really love to help you avoid (or get out of) a bad client situation. How can you do it? Know what you HATE To … [Read more...]

Filed Under: Attract Perfect Clients Tagged With: ideal client, Ideal Client Profile, Smart Simple Marketing, Sydni Craig-Hart, Target Market



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

How to Attract More Ideal Clients When Networking (SSMS Episode #14)

By Sydni Craig-Hart

Networking. Perhaps you love it. Perhaps you hate it! Regardless of whichever category you fall into, it is by far one of the top marketing strategies for a small business owner. So how do you use this strategy effectively to attract more clients and create more opportunities, even if you're not … [Read more...]

Filed Under: Attract Perfect Clients, Marketing Mindset, Networking, Podcast Tagged With: EAtoVA, ideal client, Marketing Mindset, Mindset, Networking, Sydni Craig-Hart, Virtual Assistant



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Attend Live Events and Attract More Clients

By Sydni Craig-Hart

One of the best strategies you can implement to have a successful business is attending live events, both to further your professional development and to connect with ideal prospects.  Doing so will allow you to stay abreast of current trends in your industry, to connect with like minded … [Read more...]

Filed Under: Business Management, Marketing Mindset, Marketing Strategy, Maximizing Your Time, Networking Tagged With: business, ideal client, marketing, Networking, networking event, potential clients, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com
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