What is a marketing strategy? I like to define it as “a process that allows you to concentrate your limited resources on the greatest opportunities to increase your visibility, sales and income.” For example, let's say you have the goal to enroll 3 new clients within the next 30 days. You should … [Read more...]
How to Know Exactly What Your Market Wants to Buy From You
Correct me if I'm wrong, but I believe that you want your target market to be giddy over your services and products. You are in the business of serving others and you want to help as many ideal clients as you could possibly manage. Right? To be of service and create a profitable business requires … [Read more...]
How to Tune Up Your Marketing Efforts for Better Results and More Profits
One of the most important elements of profitable marketing is often the most difficult for solo service professionals to maintain. That is sharing your solutions consistently. To keep your pipeline filled with ideal clients who happily and readily pay for your solutions, you MUST market your … [Read more...]
Simple Tips to Steadily Increase Your Profits (SSMS Episode 77)
[display_podcast] To get profitable results, your marketing doesn't have to be perfect. But it DOES have to be consistent! With simple, consistent action each day and each week you’ll find yourself steadily achieving your business goals and increasing your income. In this week’s episode I share … [Read more...]
3 Keys to Creating a Profit Plan That Makes You Money (SSMS Episode 74)
Without a solid marketing plan, it's going to be more difficult than necessary for you to achieve your goals. I imagine you are part of the SSM community because you want to avoid that unnecessary frustration. So, in this week’s article, I share some specific points to consider so you can beef up … [Read more...]
3 Steps to a Profitable 2012 (SSMS Episode 72)
Many service professionals wait until January 1st to start thinking about what they want to accomplish in the new year. However, smart entrepreneurs create their strategic plan MUCH earlier. Like...NOW! Right NOW is the perfect time to start setting goals for the next year before your time gets … [Read more...]
Easy Video Marketing Tips You Can Use Right Now
I'll be the first to admit it. When video marketing started getting popular, I was NOT feeling it. Looking back, I can see it was because I was WAY over thinking it! ("What will I talk about?" "Don't I need a lot of equipment?" "I've got to get cute every time I shoot a video!!") As I worked … [Read more...]
A Simple Marketing Strategy to Build Trust and Increase Sales (SSMS Episode 64)
There's one simple, inexpensive and reliable way to develop a relationship with your audience that will lead to more sales. By growing an email marketing list you can stay in touch with your target market and turn interested traffic into eager buyers. In this week's article you'll learn how to … [Read more...]
