Engagement Matters Episode 32: Publishing an enewsletter regularly is one of the best marketing strategies known. Why is this the case? Another question you may have is, ‘How do I structure an effective enewsletter’. This video will show you how. … [Read more...]
Why Use Email Automation?
Engagement Matters Episode 30: How can you build an audience of thirsty prospects, nurture the relationships, solve problems and increase your revenue all while your eyes are closed and your hand are tied behind your back? It's called email marketing automation - baby! Let me show you how we do it. … [Read more...]
How to Craft Awesome Newsletter Content
The number one question I get from clients regarding their newsletter content is “What should I be writing about?”. Many small business owners mistakenly believe that they shouldn’t email their list unless they have something new and noteworthy to share. Still others are under the mistaken … [Read more...]
Do You Have Amnesia Already?
Engagement Matters Episode 28: Don't forget the power of starting and growing an email community of sometimes pre-qualified leads. "Sometimes" is key because many people (or bots) join your list with no intention of connecting with you. But, that shouldn't cause you to get amnesia, cannot … [Read more...]
You Live On A Different Planet If You Are Not Using Email Marketing
Engagement Matters 27: Is it Mars, Venus or Uranus? If you are not using email marketing to your advantage, you must be living on one of those planets. This episode of Engagement Matters discusses how you can intensify your engagement marketing strategy with email marketing. … [Read more...]
Long Vs Short Emails: Which style will convert your prospects into customers?
You may have noticed that some emails you receive from top marketing gurus are three or four sentences tops. Other emails contain paragraph after paragraph of long, scrolling copy that seems to go on forever. Some small business owners swear by "the scroll," while others insist that short and … [Read more...]
5 Tips to Increase Your Email Deliverability
Guest Article By Ryan Pinkham, Constant Contact You put a lot of work into creating your email campaigns each month. The last thing you want is to have your email flagged as spam, and not be seen by the audience you’re trying to reach. If you’re a Constant Contact customer, you’re in luck! We … [Read more...]
Engagement Matters 21: How to Fill Your Money Pit by Following Up with Prospects
You can create an amazing referral based business if you add a follow up system to your marketing strategy. If you are not doing a great job at keeping your promises that you have made to your prospects, take a look at this video post. Start taking steps in the right direction to keep your marketing … [Read more...]
3 Easy Ways To Create Cash With Your Email Newsletter
How many times have you checked your email inbox today? How many times throughout the day do you check for new messages? The answer to these questions is likely more often than you'd like to admit. The good news is, though... you're not alone! Most of the prospective clients and customers you are … [Read more...]
Get More Clients and More Referrals With A Lazy Email Newsletter
You see the need to stay in touch with your clients, prospects and supporters. You likely have great intentions of doing so. But for some reason, getting your newsletter out the door consistently just isn’t happening. You might be time crunched (but who isn’t), don’t have a clue what to … [Read more...]
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