You may not realize it, but each time you eat at a restaurant, you have an opportunity to learn a valuable marketing lesson. You arrive at the restaurant, are greeted and tell the hostess how many you have in your party. You're then seated and the host offers a well-designed menu. When you read … [Read more...]
Guaranteeing Your Services: Lower Resistance to Get More Clients
When a prospect purchases services from you, they have to overcome any resistance they have to spending money. Even if they know they need the exact solution you're offering, and have the budget to spend on the services, there is typically a bit of a resistance. It’s a natural part of the sales … [Read more...]
