Being more successful and more profitable in your business can be had by: Being SPECIFIC in who choose to work with Being SPECIFIC with the goals you set and the marketing strategies you choose to achieve those goals Being SPECIFIC with how you spend your time It's SO easy to be … [Read more...]
Irresistible Pricing That Works For You AND Your Clients
You may not realize it, but each time you eat at a restaurant, you have an opportunity to learn a valuable marketing lesson. You arrive at the restaurant, are greeted and tell the hostess how many you have in your party. You're then seated and the host offers a well-designed menu. When you read … [Read more...]
The Fastest Path To Cash
No matter what differences you and I have, the type of business we have, our philosophy about being self-employed or what our personal goals are, we most definitely have one thing in common. We want to be successful and we want to make a good living doing the work we love. There are a lot of ways … [Read more...]
How Not Being Specific Is Hurting Your Business and What To Do About It! (SSMS Episode 83)
[display_podcast] I hear a lot of business owners saying "I'd like to be more visible online.". "I'd like to get more repeat business". "I'd like to make more money". But really, what is "more"? More is not specific and it's not measurable. Which means it will be very difficult to achieve. On the … [Read more...]
What You Need to Know About Small Business, Entrepreneurship and Capitol Hill
Last week I was in Washington, DC to host a client for a VIP Profit Strategy Session. Also, I had a few meetings with the President of the National Association for the Self-Employed (NASE), as I was recently appointed to their Member Council. (By the way, this is an organization, I highly, highly … [Read more...]
A Simple Analysis That Defeats Marketing Paralysis – Part 2 of 3
You may be familiar with the phrase, “throw enough against a wall and something is bound to stick." That might be true, but as you market your business (which is really just sharing solutions with people who are already looking for them) wouldn't you rather know what is going to stick before you … [Read more...]
