An information product (info product) is just that - bundled information on a specific topic. Instead of working with a client in a coaching, consulting or similar setting, you are documenting your expertise and providing it to them in a self-study format. An info product can be a checklist, a cheat … [Read more...]
Use Teleseminars and Webinars to Boost Your Profits
Hosting virtual events such as teleseminars (essentially a conference call) and webinars (which is basically a PowerPoint presentation delivered via the Internet) are a great way to boost your business. They are both easy and highly effective tools to create more visibility and new profit streams … [Read more...]
How To Host A Live Workshop and Increase Your Income (SSMS Episode 38)
Hosting a live workshop or training event is a strategic marketing technique that can increase your income AND create a new client base, all in the same day. While it might take months to develop rapport with prospective clients online, you can accomplish the same level of connection in just an … [Read more...]
3 Easy Steps to More Profits in Your Business
Most service professionals know that they need to market their business consistently to get great results. But knowing and doing are two very different things. It can seem challenging to market consistently when you’re so busy serving your clients, actually running your company, and trying to take … [Read more...]
Grow Your Business With These 4 Keys to a Winning Workshop
Offline marketing is sometimes ignored by solo service professionals – but it shouldn’t be! By holding workshops and in-person appearances in your local area, you can increase your income, raise your public profile, and build a foundation for a stronger business in the future. In addition, you help … [Read more...]
Build Marketing Momentum and Increase Profits (SSMS Episode 37)
Are you great at what you do and passionate about using your expertise to help others? Are you full of ideas and excited to solve challenges for your target market but aren’t sure how to put all the pieces together to create a profitable business? If so, you're not alone. Check out today's podcast … [Read more...]
Step-by-Step Social Media for Busy Entrepreneurs
It isn't rocket science, but for a lot of small businesses, a simple step-by-step social media plan seems difficult to create. Yet, developing one takes all the intimidation and guess work out of using this popular tool for business marketing. If you've been holding off on using social media … [Read more...]
3 Simple Ways To Create Additional Streams of Income
At some point, many service professionals start to tire of trading their time for dollars, but may feel stuck in trying to figure out how to easily increase their income. However, diversifying your revenue is easier than you think! Adding new streams of income will help you grow a healthy business … [Read more...]
One Simple Strategy That Gets Clients to Say YES! (SSMS Episode 36)
Service providers of all types can quickly and easily increase their sales by offering bonuses and incentives. These will grab your prospects attention and make your packages irresistible. In this week's podcast below, learn what types of bonuses you can offer to your clients to sweeten the deal and … [Read more...]
Why Search Engine Marketing Research Is Important
Many of my clients come to me with preconceived ideas about what phrases they want their website to show up for on the search engines like Google. Sometimes they hand me a list, and say, "I want to be number one for these words, how much will it cost?" Before jumping into that conversation, I … [Read more...]
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