Engagement Matters Episode 33: Do you want customers and clients to stick around with your company for months and years to come? Then give them plenty of reason to do so. Learn how you can build communities of prospects and clients. … [Read more...]
How to Create Systems to Simplify Your Email Marketing
You need to have strong email marketing systems in place in order to effectively monetize your email list. Why? Because sending out email marketing without having systems in place is like throwing spaghetti at the wall to see if it sticks. Without systems, your email: Might get opened, … [Read more...]
Why eNewsletters is One of the Best Engagement Tools
Engagement Matters Episode 32: Publishing an enewsletter regularly is one of the best marketing strategies known. Why is this the case? Another question you may have is, ‘How do I structure an effective enewsletter’. This video will show you how. … [Read more...]
3 Ways to Monetize Your List with Affiliate Offers
Your customers have specific needs, needs that you're working hard to fulfill and over-deliver with practical solutions. The #1 rule of small business is that you can't be all things to all people. Sometimes your customers need things your business can't provide. When that happens, incorporating … [Read more...]
How to Get Comfortable with Discomfort
Engagement Matters Episode 31: One of the best ways to improve your business is to eliminate your mental space of all self-imposed roadblocks. Do you suffer from lack of action because you are fearful. You may have fear of failure, fear of mistakes or even fear of success! You can avoid this by … [Read more...]
5 Contest Ideas to Grow Your Email List Fast
Holding an online contest is a fun, affordable way to grow your email list and engage your followers with your brand. There are endless ways to create contests, ranging from huge, expensive giveaways (“Win an all-expenses paid trip to Maui!”) to contests that don’t involve money at all (“Submit a … [Read more...]
Why Use Email Automation?
Engagement Matters Episode 30: How can you build an audience of thirsty prospects, nurture the relationships, solve problems and increase your revenue all while your eyes are closed and your hand are tied behind your back? It's called email marketing automation - baby! Let me show you how we do it. … [Read more...]
5 Ways to Use Social Media to Build Your Email List
You want to build your email list. You also want to grow your social media following. While both marketing techniques can be effective in and of themselves, using them together gets you better results. If you have a large following on Facebook or Twitter, just imagine being able to capture the … [Read more...]
How To Go Offline And Still Grow Your Email List
Engagement Matters Episode 29: When making connections with people, what is better than a face to face encounter? When you attend live events, be sure to use the experience as an email list building opportunity. Learn how you can grow your subscriber list by having an active share at live events. … [Read more...]
How to Craft Awesome Newsletter Content
The number one question I get from clients regarding their newsletter content is “What should I be writing about?”. Many small business owners mistakenly believe that they shouldn’t email their list unless they have something new and noteworthy to share. Still others are under the mistaken … [Read more...]
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