Last week we discussed how to set achievable goals for your business and why this is so important. The next step is to simply start taking action. Unfortunately, this is often where service professionals get stuck. If we allow it to, analysis paralysis can set in and we can find ourselves … [Read more...]
How to Choose Marketing Strategies That Get Results (SSMS Episode 20)
Have you ever wondered how to choose the best marketing tactics for your business? With all of the options available, which strategies are really worth pursuing on the way to achieving your goals? I often hear such questions from service professionals just like you. They sometimes feel overwhelmed … [Read more...]
How to Fine Tune Your Marketing Efforts to Attract More Clients – Part 2
Last week we discussed how to get clear on what is (and what is not) working in your business, so that you can make the necessary adjustments and start seeing better results with your marketing. Once you are clear on what you'd like to change and just what your baseline is, it's time to start … [Read more...]
A Simple Way To Get Ideal Clients To Self-Select Into Working With You (SSMS Episode 19)
It goes without saying that you must have a website to be considered credible in today's marketplace. But just having a website isn't enough to consistently attract ideal clients. Is your website just a "pretty brochure" or is it "talking" to your prospective clients 24/7, showing them that you … [Read more...]
How to Fine Tune Your Marketing Efforts to Attract More Clients – Part 1
One of the most important elements of effective marketing is often the most difficult for solo service professionals to maintain. That is marketing consistently. To keep your pipeline filled with ideal clients who happily and readily pay for your solutions, you MUST market your business … [Read more...]
How To Create Better Results For Your Clients While Boosting Your Income (SSMS Episode 18)
Would you like to learn a simple secret to ensure that your clients get the BEST possible results from working with you, while at the same time boosting your profits? Of course! The answer lies in how you package and present your services. With ONE simple tweak to how you offer your services you … [Read more...]
Social Networking for Business: Are You Doing What’s Right for Yours?
The BIG 3: Facebook, Twitter and LinkedIn. Everybody who's anybody has a profile in each. And it seems everybody is preaching the same thing: You HAVE to have a Facebook Fan Page You HAVE to be on Twitter You HAVE to join LinkedIn and participate in groups But, do you … [Read more...]
Attract Ideal Clients En-Masse With Public Speaking
Public speaking is one of the most effective ways to connect with ideal prospects for your service business. Even if you’re not entirely comfortable talking in front of a crowd, it would serve you well to add this strategy to your marketing mix. Why? For one reason, it’s the fastest way to … [Read more...]
Small Business Financing Opportunities for Bay Area Businesses
If you are a small business owner in the San Francisco Bay Area and looking for options to finance your endeavors, I highly recommend you check out the upcoming "Annual Access to Capital Business Expo" on Saturday, November 6th. The event is being hosted by the VEDC (Valley Economic Development … [Read more...]
How to Consistently Attract Ideal Clients With ONE Sentence
When you’re out networking, attending a seminar or otherwise meeting new people and are asked, “What do you do?” how do you respond? Do you label yourself? (i.e. "I am an Interior Designer", "...Financial Planner" or "...Virtual Assistant".) What happens next? The person you're speaking to … [Read more...]
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