These days, you never know how a new customer will hear about your business. It can be at a crowded industry event with 2,000 people, or it can be in a small café during a conversation between friends. It can also happen online — whether that’s through a post on Facebook, a question on Twitter, … [Read more...]
How To Reach, Teach and Profit By Hosting Educational Events
You might think that only large organizations host educational events. But according to a recent study I read, more than 40 percent of small businesses hold events. Of those small business that hold events, seminars and classes account for the highest percentage of events held. What’s the … [Read more...]
How To Know Exactly What Your Audience Wants To Buy From You
Have you ever presented a product or service offer to your audience that you were beyond excited about? But then quickly found out you were the only person excited about it because very few (or no one) expressed an interest? (This has happened to us a few times. You live and learn, right!) Not … [Read more...]
List Building Tips To Get More Clients
Email marketing is, by far, the most cost effective online marketing strategy around. A recent statistic I read shared that for every $1 spent, $44.25 is the average return on email marketing investment. (Source: Experian) To utilize email marketing, however, of course you must have a list of … [Read more...]
Engagement Matters 8: Easy Video Creation For People Who Hate How They Look & Sound on Camera!
If you aren't getting a piece of the YouTube pie, check out this video to see why you should. Adding video to your marketing mix is easier than you may think. You do not need to show your face or play the sound of your voice. Trust me! I show you how in this video and still create engagement. … [Read more...]
3 Things You Can Do RIGHT NOW To Be More Attractive to Prospects
Finding new prospects for your business is similar to dating. At the first encounter there is a level of attraction that causes a person to want to get know more about the individual who has caught their attention. After learning more about this attention grabbing person, a decision is made as to … [Read more...]
Engagement Matters 07: How To Build An Opt-in Page In 4 Minutes
My promise is kept! In a previous episode of Engagement Matters I shared with you our #1 favorite tool for creating massive engagement. So, I told you about LeadPages. Now, take a look as I demonstrate how to create a webinar registration page in 4 minutes. Trust me, if you are a "non-techy" … [Read more...]
Engagement Matters 06: Quickly Create Web Pages To Generate Income
Hey, have you ever needed to create a web page quickly in order to generate revenue or collect registrations for an upcoming event. Even a tech "un-savvy" dude like me can build a landing page in the matter of minutes with a super awesome time-saving tool. It is called LeadPages. Check it out … [Read more...]
Best Practices: How To Market Your Small Business Consistently When You Have NO Time
On average, companies with blogs produce 67% more leads per month than those without (Source: DemandMetric) 72% of customers prefer to receive promo messages via email (Source: MarketingSherpa) According to an eMarketer study, the median ROI on email marketing is 122%, four times higher than … [Read more...]
Engagement Matters 05: Accomplish Your Business Goals With Measurable Activity
A surefire way to accomplish your business goals is to make sure that you are measuring your engagement activity! The only way to know if your engagement marketing is effective is to understand your overall objective. How many email subscribers do you want to have? How many clients do you need to … [Read more...]
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